How to Set Goals For Your Blog in 2022


5 Smart Habits to Set Goals and Plan for your Blog

Whether you just started your blog or have been blogging on the side for some time, you’ll need to learn how to set goals for your blog and yourself. In this blog post, I will walk you through 5 SMART Habits that you need to set goals and plan for the success of your blogging career.

Here are some ideas for How to Set Goals for your Blog

To produce more income from your blog or gain more readers or followers on a social media platform, you must first set realistic goals that are both reachable and measurable and a clearly defined path to bring you to where you want to go. To be successful with your blog, you must set realistic goals that are measurable and can be achieved in a reasonable amount of time.

Whether you want to increase your blog’s traffic or generate more income from it, or you want to make the transition from part-time blogging to full-time blogging, setting realistic goals is essential.

Before I started this blog, the sole person with whom I discussed the concept warned me that it would be impossible to make it work. He is well aware that I am a delinquent when it comes to setting precise goals and attaining them. That’s my story anyway.

After two days of going through the written process of creating a blog, I realized I needed a specific road map to actually execute it. So, I took time to study this carefully to make sure I nailed it well into my subconscious mind before I create a blog for myself.

Having blogging goals can help you to achieve your objectives from your blog. In this tutorial, I will discuss the importance of having goals for your blog in the first place and how to set those goals and ensure that they are realistic, measurable, and will allow you to achieve your desired outcomes from your blog.

What’s the point of having goals for your blog in the first place?

You’ve driven a car or taken a taxi before, right? Consider what would happen if the driver didn’t know the exact location and didn’t know where you were heading.

You will argue, “Well, there’s a Google map to show me around,” of course, and that google map (road map to your destination) is exactly what we’ll copy and adapt to fit our blogging lifestyle.

It all boils down to knowing where you want to go.

You want to have a very clear plan of action, and your blogging goals are the final destination that you want to reach, and how you get there will be determined by the actions you do along the way to reaching your goals.

This is precisely what I will demonstrate in this blog post.

5 SMART Criteria in Setting Blog Goals

Set SMART goals

The letters S-M-A-R-T stand for

  • Specific
  • Measurable
  • Achievable
  • Relevant
  • Time-bound

All of the objectives we established for our blog today must meet these five criteria.

By incorporating the SMART goal-setting framework into your goal planning exercises, you can ensure that you are placing yourself for long-term success.

Step 1: Set Specific Goals

The most important factor in establishing goals for your blog is identifying particular objectives.

How much money do you hope to earn from your site?

How many email subscribers do you desire?

How much traffic do you desire?

How many social media followers do you want to have?

How frequently would you like to see traffic generated by SEO for the major search engines?

How many guest posts per month would you like to write?

How many backlinks do you wish to gain in the following six months for your website?

The answer to these goals may be vague. Instead of saying vague things like “I’d like to earn more money from my blog” or “I’d like to increase my traffic,” focus on specific goals such as “I’d like to earn $1,000 per month from my blog” or “I’d like to reach 10,000 monthly readers within the next six months.”

It’s critical that when you set these goals for yourself, you consider what you actually want to accomplish.

Consider what others claim they want to accomplish with their blog and what you want.

What will be a discernible shift in your life?

How do you envision your blog fitting into your life?

Some great specific goals you could set today for your blog’s first year could be

  • To publish new content every week,
  • To reach approximately 10 000 readers per month,
  • To earn thirty thousand dollars in your first year of blogging,
  • To reach ten thousand email subscribers
  • To double your social media following on a platform where your readers are active.

While these may not be your precise objectives, feel free to use them as a jumping-off point and examine whether they make sense for you and your own blogging experience.

Step 2: Set Measurable Goals

All of the goals we’ve discussed so far are quite simple to quantify. You’ll know whether you’re writing as regularly as you want, you’ll see how much traffic is coming to your site via a program like Google Analytics, and you’ll know how much revenue is hitting your bank account.

However, at this level, it’s extremely beneficial to reduce your goals down into much smaller specific increments that are easier to track on a daily or weekly basis, which will help your goals feel more genuine and reachable.

Something toward which you can strive each and every day.

Consider the income target.

Assume you want to generate $20,000 from your blog in the first year.

Let’s break that down into months, weeks, and even days to get a sense of what you can accomplish today.

To get closer to that $20,000 goal, it means you need to make $1666 per month or approximately $55.6 every day. Keep in mind that your blog may not earn anything right now or may earn only $5 per day, but by the end of the year, your site may earn more than 200 dollars per day, so it’s acceptable to make up for those gaps as your site grows over time. Your site growth should be in progression.

Something to keep in mind about blogging is that you’re going to gain momentum as you go; getting from zero to five thousand readers will be more difficult than getting from ten thousand to twenty-five thousand.

Your momentum will breed more momentum; that is simply how it wor. As time passes, you will reap the rewards and continue to meet your activity goals, such as posting blog articles and working diligently to promote your content and bring more people to your site.

Some Tools to Help you Measure Your Progress

Google Analytics: Google Analytics tracks a variety of information, including visitors, the types of material seen, the sources of traffic, and new vs. recurring visitors.

Google Site Kit: This free plugin for WordPress connects your blog to Google’s suite of online tools, including Analytics, Search Console, AdSense, and Speed. This means that you may access all of the critical information regarding your blog’s performance without ever leaving the WordPress dashboard.

Rank Math SEO:

SEO is a critical component of a successful blogging strategy, and Rank Math SEO is a free WordPress plugin that may assist you in determining whether your blog entries are SEO-friendly. This tool may assist you in writing more effective headlines and meta descriptions and provide guidance on the length of your post, the frequency with which you should use a keyword (or keyword phrase), and the number of links you should include.


Ahrefs is another fantastic blogging tool that can assist your blog in meeting its SEO objectives. This tool is a powerhouse with thorough information on your niche’s competitors, site improvement advice and analysis, and keyword research. Additionally, it has a free backlink checker, which allows you to determine how well your website performs in domain authority.

Convertkit or Mailchimp:

If you’re looking to expand your email subscriber list, any of these email marketing solutions will help. They assist you in managing your email subscribers and provide thorough information on your performance. ConvertKit is my personal suggestion for bloggers at all phases of growth, especially now that they’ve launched a robust free plan. You can read my review of these three tools to determine which is the greatest fit for your site.

Step 3: Set Achievable Goals

We all want to reach for the stars, and while it may be tempting to see how other bloggers who have been at it longer than you are performing, the reality is that blogging is a long-term investment.

It takes time, and unless you have some form of audience, a day job, or partners who can help you really amp up your development potential. You’re going to need to invest the time necessary to build a foundation of the audience to begin profiting and then driving additional people back to your blog.

However, you can be confident that your work now will pay off in the months and years ahead.

You are unlikely to rank number one in Google search results for a post you wrote yesterday. You are unlikely to gain a million social media followers in the next few weeks. You are unlikely to draw thousands of individuals to your email list in a few months. Either of these things takes time for most individuals, and setting unreasonable goals is the quickest way to abandon your blog and throw in the towel entirely.

Therefore, how can you determine whether the goals are attainable and realistic?

To be honest, the answer will vary according to the blogger.

The first step is to assess your current situation.

  • Traffic objective
  • Income objective
  • Subscribers by Email Social media

Whatever ambitions you’re pursuing, take a thorough inventory of your current situation.

Writing down exactly where you are now will provide you with a baseline to track your growth. Consider how far you’ve come since starting your blog. Look at all of the statistics you’ve been following to see how your traffic growth looks.

Determine how much revenue your site generates and the trend of that revenue so you can begin projecting what appears to be a reasonable future revenue stream. If there were times when your blog saw more success, more significant traffic, and income, take a look back at the actions you took at the time that resulted in those amplified outcomes.

If you work a full-time job and are currently only posting roughly one post per month on your personal blog, is setting a goal of publishing four or five articles a realistic aim?

Perhaps it is, or perhaps it is not. When considering setting this kind of goal, you must take into account your own personal time limits and other responsibilities in your life.

If your aim is to earn $20,000 from your blog in the first year, but you are presently not producing any revenue from the site, this may not be the most realistic way to approach revenue from your site.

Perhaps instead of that, you want to make $1,000 in a single month by the end of the year. That would be a more reasonable starting point if you’re going to devote a significant amount of time to creating material, promoting your work, and getting readers to your site.

Step 4: Set Relevant Goals

What is relevant to you with regards to your blog?

What comes first?

Do not choose goals based on what other bloggers appear to be pursuing or setting since you want to choose goals that are relevant to you, your life, and your unique blog.

Maybe you’d rather focus on building an audience on Instagram. Instead, you’d conduct guest blogging and obtain a column in a prominent publication in your niche to generate traffic to your site.

Maybe income isn’t critical at this point and you’d rather focus on creating a lot of traffic and growing your email list. Also, you’re not concerned with building an email list and are only interested in learning how to earn passive revenue from your blog.

There is some intricacy in determining the types of goals that are meaningful to you, but I encourage you to dig inward and determine what your primary motivating factors are for establishing your blog in the first place, and then attempt to align your goals with gratifying those underlying wants.

Step 5: Set Time-Bound Goals

This is how you will stay on track with building your blog and see where you are making progress and where you need to pick up some slack. Consider it this way. If you handle your blog as a legitimate business, just as you would if you had a job, you would have deadlines, correct? You would need to publish a blog post by Friday at 4:30 p.m. to avoid missing the deadline.

When you leave for the weekend, you must exercise self-discipline to succeed as a blogger, and I encourage you to create real-world deadlines for this kind of activity on your calendar.

Goals that ladder up to your more significant goals, such as setting a weekly or biweekly deadline for posting a blog article on your site, are a particularly good approach to inspire.

That dedication to accomplishing your greater objectives is the only destination. Smart practices are how you will arrive.

For example, you know that you must complete and promote content to create a blog, but are you allocating time to work on your site, guest post, or market your content on social media or other online forums to attract readers? But do you carve that time out of your day or cram it in occasionally?

It’s acceptable if your life and the amount of time you can devote to your blog will have seasonality, but be nice to yourself; it’s not reasonable to expect that you can show up every day for a certain number of hours some type of robot.

We are not robots, but setting time-bound goals for your growth is the only way to ensure that you are making progress toward your objectives each week and month and have something to look forward to.

Read your goals if necessary, and the foundation for all of this is creating a blog calendar for yourself, which I will share with you as a template to make your work easier.

How to Reach Your Goals With SMART Habit

This is no joke, SMART goals cannot be achieved without the use of smart behaviors. You may desire 10000 monthly visitors to your site, but how are you going to achieve that goal? While goals are wonderful, how can you actually accomplish them?

While goals serve as the destination, SMART habits serve as the conveyor that transports you there.

For instance, you are aware that you must generate and promote content to attract visitors.

However, are you setting aside time to do this on purpose? Are you scheduling your week in such a way that you know you’ll have time to work on your blog, or are you squeezing it into your already-overwhelming schedule?

If you are not physically devoting at least a few hours per week to your blog, you will not see the results you desire.

You may experience intermittent success, but you will not achieve the level of sustained success required to work as a full-time blogger.

If you commit to using the smart habit for six months to a year, you will notice significant improvement and progress. Consistently implementing these wise behaviors will result in a significant rise in readers, subscribers, and income.

Are you Ready to Set your Goals Today?

What are your current feelings? Do you have a rush of adrenaline? Are you ready to take on the world with your blog and knock it out of the park?

I hope that this guide on setting goals for your blog will inspire you to make SMART blogging goals to help you set (meaningful) new goals for your blog, and I’m excited to be a part of it.

Whether you’re a first-time blogger or have been writing on the side for years, the decision to become full-time is both exciting and terrifying.

Setting blogging goals is a vital step toward becoming a full-time blogger, but keep in mind that your outcomes will vary.

Even when both bloggers use SMART goals and work hard, one blogger may be more successful than the other.

If you haven’t started your blog yet, learn how to start a blog here

Kweku Affanyi

Hello, my name is Kweku, and I'm an online entrepreneur. As a test, I created First Time Blogger 2020. I'm just checking to see if it's possible to start a blog right now. Every successful blogger I've met online began 8 to 10 years ago, so I decided to see if it's still doable now. It's amazing how we may limit ourselves in terms of what we can accomplish. If you love what you read here, know that you can do it too, NOW!

This Post Has 2 Comments

  1. Wonderful article. Thank you for sharing such informative and relevant tips for bloggers!

Leave a Reply