How to Promote Your Blog in 2022

How to Promote  your Blog in 2022  1

Learning how to promote your blog effectively is a critical step in monetizing your content and establishing a legitimate business around your blog. You’ll be left without a fundamental business strategy if you don’t have a consistent stream of readers coming to your blog every day. 

So, You’ve launched your blog and have now gotten to a consistent blog post. Now, what is next is how to promote your blog.

The whole idea of a blog is to get enough traffic to our website, get enough social shares, and have enough reliable and consistent blog readers with very engaging comments with the website. We are all trying to build a community with an expected positive thought.

All these cannot happen just by waving a magical wand.

In this tutorial, we will dive into some current methods on how to promote your blog and the materials and strategies to use now in attracting people to your website.

How to Promote Your Blog Effectively and Affordable in 2022

Table Of Contents
  1. How to Promote Your Blog Effectively and Affordable in 2022
  2. Checklist: Before you Begin to promote your Blog
  3. Learn How to Promote Your Blog to Your Target Audience
  4. How to Promote Your Blog for Beginners
  5. Community: Be Active in Your Niche
  6. Email: Various Tactics and List Building
  7. How to Promote your Blog with The Right Content
  8. How to promote your Blog Through Social Networks
  9. SEO: Promote your Blog on search engines
  10. The following is a list of the candidates:
  11. Option #71: Collaboration: Promote your Blog Through Partnerships
  12. Paid promotion: Promote your Blog Through Advertisement
  13. Other: Miscellaneous Ways to Promote Your Blog

The bad news is that even if your material is the finest in your niche, it will never reach your target readers until you understand how to promote your blog and get it in front of those readers.

I can say that the most challenging aspect of owning a blog now is how to promote your blog. There’s a lot to do especially if you’re new and don’t have a solid social network.

At the end of this tutorial, you will know how to promote your blog effectively and easily.

Starting a blog with realistic goals is critical for success. Blogging is not a business that will make you wealthy overnight. Effectively advertising your content takes time, effort, dedication, and a willingness to experiment with tried-and-true methods.

To make money from your blog, you’ll need a consistent stream of visitors to your site before you can start earning money from it.

Checklist: Before you Begin to promote your Blog

Below is the checklist to consider before you promote your blog.

  1. Check to see that your content is live and ready for marketing before moving forward.
  2. Check the links in your menu bar and sidebar to ensure that pages and posts are properly displayed.
  3. Make sure everything looks good on your blog in all of the major browsers (Chrome, Firefox, Safari, and Internet Explorer) by checking it out in each one.
  4. Check your contact information and contact form to determine if they are up to date and functioning properly.
  5. It is important to test your social sharing buttons to ensure that users can share your posts across the most popular social networks.
  6. Provide your site visitors with one or more options for connecting with you and subscribing to your blog post.
  7. Set up Google Analytics to track the performance and number of visits to your blog.

When all these are checked and properly working, you can proceed.

Learn How to Promote Your Blog to Your Target Audience

You won’t know who wants to engage with you until you generate content and reach out to online groups in your niche.

Most bloggers begin without explicit knowledge of their target audience, making it difficult to establish a name for yourself in your area and become a respected resource for others.

It takes time to properly understand your audience and their interests. Once you figure this out, it’s much easier to promote directly to them, focusing on the channels that bring your content in front of your target audience while avoiding those who aren’t.

There are some tasks to help you identify your target audience and how to reach them.

Who Is Your Target Audience?

who-is-your-target-audience-How-to-promot-your-blog-firstimeblogger.com

When starting a blog for the first time, you may not know your target audience. However, if this is the case, take into consideration your readers.

Ask yourself:

  1. Why do you believe they’ll like your blog?
  2. How can you help them with your unique skills and experiences?
  3. What will you give them that keeps them coming back?

These are the steps you should take while building a blog business strategy.

Many new bloggers strive to appeal to everyone. And so it becomes difficult to lift your blog from 1 -100 readers by month. You need to be patient and recheck your methods and strategies.

To start promoting your blog and garnering any kind of readership, some trial and error are required.

As your blog grows, free analytics tools like Google Analytics may help you understand who is visiting your site, where they are coming from, what keywords they are searching for, etc. You can also use blogs and social media comments to learn more about your audience.

Where Does Your Target Audience Spend Their Time (Online)?

Begin by imagining your blog’s intended audience—and where they spend their time online.

Consider your intended readers’ demographics and psychographics:

Demographics is the statistical information about your readers. Age, gender, location, and title. While psychographics refers to Values, interests, attitudes, and belief systems

With this  keywords knowledge, ask yourself questions like:

  • Is there a preferred social media app or platform for my audience?
  • How much time do you believe they spend on other sites?
  • Do they read big publications, trade publications, or blogs?

Before you start writing, get these basic questions answered. It makes it easier to promote posts after they go live.

For example, no one promotes gardening blogs on LinkedIn because it is not a venue for that, and no new tech blog wants to spend much time on a tech-forward social network like Twitter (depending on the topic you write about).

Get to know where your audience spends their time online and get your content in front of them.

What’s Your Audience Excited to Share with Others (and Promote on Your Behalf)?

Ranking in search engines is a priority because that is the best way to promote your blog. Building an excellent blog marketing engine involves creating content that your readers will naturally share with others. Even if your material doesn’t go viral, having your audience share is vital.

If your audience is so enamored with your content that they feel obliged to share it with their friends and family, you won’t have to spend as much effort on other marketing tactics. 

How can you find out? Ask yourself these questions:

  • What material is my audience eager to share?
  • What emotions will drive people to share?
  • What will they want to retweet or Instagram?

You may ask people to share your material with the correct blogging tools.

We’ll cover how to make your material easy to share (and how to engineer sharing on every major social network) later in this tutorial, but for now, consider the content that will best encourage sharing.

What are the Problems Of Your Target Audience(and How Are You Going to Solve Them)?

We are learning how to promote your blog but consider the problems you’re addressing when promoting your blog posts. A pain point is a concern that your readers may have.

Almost all successful and famous bloggers can fix these challenges for their audience. This doesn’t have to be complicated. 

Sometimes a person just needs to lose weight. If your site is about losing weight, you may help them by recommending the wonderful best ways to lose weight for various conditions.

For example: Consider a gardening blog.

What are some typical issues or inquiries among your audience? 

Here are some possible questions your audience may search for:

  • Where can I buy mulching machine?
  • How to get a cheap flower pot?
  • What are the smart ways of watering plants automatically?
  • Which plant survives during winter?
  • Which plant purifies air in the house?

You can use your blog to help your readers. You could respond by writing:

  • 10 Best mulching machine (on a Budget)
  • 10 best places you can get flower pot for free
  • 3 Smart ways to water your plants automatically

Your readers will appreciate your views, and this will help you gain authority in your niche and return to your site for more.

They’ll know they can get answers (on your blog).

You’re more likely to acquire search engine clicks over time because you’re continuously posting about issues that people in your niche care about.

Some Tools and Resources for Easy Blog Promotion

Tools and Resources for Easy Blog Promotion

Promoting your blog can be tedious, especially now that new technologies keep emerging, making some techniques disappear.

As a blogger, one thing is certain: change is constant. Accept the fact that you’ll need to constantly reinvent yourself as a blogger, and keep an eye out for new promotional methods to try (and learn from).

You’ve undoubtedly spent a lot of time composing blog posts in your blogging career. Now you must know how to promote your blog to gain readers.

Blogging is not simple nowadays, especially when you’re starting. So it is always advised to employ the most effective tools available to ease your load and enhance your efforts.

Ahrefs

Promote Your Content With Ahrefs

Ahrefs is one of the best-paid blogging tools for SEO (and content promotion). It’s the best resource on the market for keyword research and competitor analysis—this is not a free tool. It costs $99/month.

This tool helps you do extensive keyword research that puts your content on google ranking.

If you’re on a budget, use the second tool I am about to show you, Twinword Ideas.

But I will still recommend you take up this (Ahrefs) to make your work much more manageable.

I advocate for free tools, but you need to put some paid tools to trial at a certain point. You don’t want to spend money on a device that isn’t worth it, that’s ok but, If you can afford it, it may be a tremendous tool for promoting your blog.

Twinword Ideas

Can Fuel Your Keyword Research

You may already have a keyword research tool or maybe looking for one now, but the Ahrefs is expensive to you. I strongly advise you to look at this alternative—Twinword Ideas—to see if it meets your needs.

This remarkable tool provides you with a fast peek at which terms are being searched for the most frequently within your niche—and will provide you with specific ideas for keywords to target as a result of your findings (and article topics to write about your blog). It even breaks down the choices by country and language, which is helpful if you’re trying to reach a market that doesn’t understand English.

SEO Plugin

Boost Your Rankings on Google

Here are a few popular SEO plugins to help rank your content in search engines.

Yoast SEO is the first (free) WordPress plugin I suggest bloggers install. To help you ensure your content follows all critical SEO best practices and ranks highly in organic search for your chosen keyword phrase. When viewed as a writer, it adds a convenient toolbar to your blog articles that provide a wide range of SEO advice.

Almost all SEO does the same thing. It does not put your content in a search engine, but it presets you with parameters that your content must meet to reach the search engine.

Sumo: 1-Click Content Sharing and Email Capturing

Sumo’s WordPress plugin is an all-in-one marketing solution that can be used to execute a wide range of tasks at absolutely no cost.

From harvesting emails with forms and popups to effortlessly integrating social sharing buttons across the pages and posts of your blog, cart abandonment tools, audience statistics, and more, there is a solution for every need.

How to Promote Your Blog for Beginners

There is no one-way formula on how to promote your blog in general, but the most popular ways are listed in this tutorial.

Option #1: Launch Your Blog Properly

One major step new bloggers ignore is the way the blog is launched. While most bloggers advise that you launch your blog by sharing your blog with friends and family first through your social media or emails, others kick against this idea. Both are right anyway.

 The idea to launch your blog with friends and family first isn’t bad at all. However, if this process is not done correctly, it will rather sink your blog in search engines.

If people come to your website and leave in seconds, it gives impressions that your site is not welcoming, and the search engines will penalize you for that.

It’s as simple as a stranger in town, and everybody is running away from you. 

What does that mean to you..?

How to Promote Your Blog to People Around You

How to Promote Your Blog to People Around You
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  1. First things first, make sure you have some excellent blog posts on your blog to give visitors an indication of what they can anticipate from your site.
  1. Keep in mind to add precise reasons why they should visit your website or blog in the invitation post and the email you send out. Tell them exactly what they can expect from your site, as well as what your heart and hopes are for it. It’s totally bad idea to simply say, “Hey! Come Check Out My Blog.” You need to give them a reason why they should be interested in your site. One trick you can use to prevent bounce traffic from these invitees is to ask them to browse various pages on your site and give you feedback.

This will make them stay for a while before closing the page. 

  1. Create an email or a series of social media updates to inform people about your new blog. In this same email and on your social media posts, urge readers to subscribe to your blog as well as to follow the social media platforms that are specifically related to your blog. (This is extremely crucial.) The majority of consumers will not think to visit your site frequently. You want them to subscribe so that they may be notified whenever you publish new content
  1. Continue to write excellent blogs and provide value to your readers!

Option #2: Tell Them in Person

Although these approaches may appear to be a little dated, they are effective. Tell your pals in person that you’ve established a blog to avoid any confusion. It’s not necessary to be forceful about it, but it’s appropriate to inform your close friends and family members about what’s going on in your life.

Some of these closeby relatives will want to know what you are doing, so they may assist you in any way they can, no matter how small the step is.

Perhaps you will receive some social shares of your blog article from them, which will help to boost your social share signal, which is essential for search engine ranking.

 Option #3: Send Them Email

If you prefer email communication, you can send a brief email informing everyone of your new adventure. This contact does not require finesse. We’ll cover using email to promote your blog later in this tutorial.

Option #4: Announce on your Social Media Post

We’ll cover more on using social media to promote your blog later in this tutorial. For now, this means merely letting your existing connections know about your new blog.

Option #5: Ask them to Join Your Newsletter

Newsletters are a simple way to keep up with new blog posts. Subscribers to your newsletter will be notified when you publish new content. Don’t worry if you don’t understand. This will be covered later in this guide.

Option #6: Ask Them to Share Your Blog with Others

This one should be at the top of your list. Request that your close friends and family members share your first piece of content after it is completed. When twenty individuals share your post on social media with their networks, you will gradually begin to see an increase in the number of people visiting your site.

Option #7: Interact With Your Audience

The sooner you realize that one of your blog’s main goals is to help people and make a difference in their lives, the sooner you can market your blog material in an honest, meaningful way and inspires visitors to interact with you.

Their engagement with you increases as you engage and involve them in the conversation.

This applies to both your social media accounts and your blog.

Here are some tried strategies to enhance blog engagement and encourage readers to promote your blog for you.

  • Make it Easy for Readers to Comment on Your Blog
  • Respond to the Comments on Your Blog
  • Ask Your Audience Questions (in your blog post)
  • Identify How to Best Help Your Audience

Option #8: Make it Easy for Readers to Comment on Your Blog

Make it easy for users to remark on your blog content. That implies if you use WordPress for your blog, enable post comments.

Some readers may wish to ask you questions (which may inspire a new blog post topic), but they won’t bother looking for it if it’s hidden down the page.

Place your comments area right after your blog article, so readers don’t have to work hard to engage with you.

Option #9: Respond to the Comments on Your Blog

Your readers want to connect with the person behind the blog.

If someone takes the time to leave a thoughtful comment on your site, it’s worth your time to react (and answer their question, if applicable).

Option #10: Ask Your Audience Questions

Asking questions within an article—or at the end of a blog post—makes readers feel like they’re part of the process.)

People enjoy the chance to express themselves, which often leads to new ideas, techniques, or comments. It’s also a terrific way to find out what your readers want from your blog and how you can better meet their demands.

Option #11: Identify How Best You Can Help Them

Most bloggers have an About Me page or a Start Here section, but are you making the most of them?

Your about page is a great place to inform your visitors who you are, why you created your blog, and why they should care about it.

It’s also an excellent location to create credibility trust, and demonstrate to visitors why they should listen to you—and how you can help them.

If readers can’t easily grasp your blog’s goal, they’re unlikely to stick around.

Option #12: Add Blog URL to Your Email Signature.

Another great way to professionally introduce your blog to people is to add your blog URL to your email signature.

Tools like wisetamp can help you design a very professional email signature.

WiseStamp is a fantastic software that anyone who uses Gmail or other browser-based email systems should try. It will even include a link to the most recent blog post in your signature.

Email signature

 Option #13: Add Your Blog URL to Your Social Profiles.

Twitter, Facebook, LinkedIn, and Pinterest are just a few of the social media platforms you may be familiar with. As a result, if people come across you on social media, they will be able to find your blog as well.

Option #14: Add your Blog URL to Forum Profiles

Include all of your profiles and signatures on forums where you participate in debates related to your new blog.

Option #15: Add Your Blog to Author Bios

These might be any websites to which you already contribute content and any blogs you run on your domain. Perhaps you already have a photography blog, and you’ve decided to launch a marketing blog to complement it. Your author profile and about page should include a link to your new marketing blog as a point of reference.

Option #16: Network with Others at Every Opportunity

Attending networking events is something you should consider. When people ask you what you do, make sure you have a succinct elevator pitch to share about your blog. Specifically, if you’re at a blogging conference, it’s perfectly appropriate to tell folks that you started firstimeblogger.com, a blog that helps people learn more about the topic matter you’re speaking about.

When it comes to how to promote your blog and yourself, your elevator pitch should be something like this:

I am [your job title], and I also manage yourdomain.com, a blog that helps people learn more about your niche [your domain name].

Community: Be Active in Your Niche

Option #17: Submit Your Blog to Directories.

One of the very convenient ways to go public with your blog is to get exposure to people of the same mind. Blog directories are a place where you can meet people in your niche.

You should consider a blog directory as a new blogger or struggling to get your blog there.

Blog directories are the most effective strategies for generating high-quality backlinks and increasing the number of visitors to your website. They will introduce you to new individuals, help you to form relationships, and increase your post-exposure.

Benefits of Blog Directories

  • Increase the amount of traffic and post-exposure.
  • Create high-quality backlinks to your website.
  • Increase the domain and page authority of your website (DA & PA)
  • Develop your network of contacts.

There are free and paid blog directories.

Option #18: Join Social Community Sites

As a beginner learning how to promote your blog, you may not be aware that your niche has hundreds, if not thousands, of online communities.

Joining these communities can be a terrific way to promote your blog while helping others. Meet other bloggers, network, identify prospective promotional partners, and learn from one another.

Some great blogging-specific niche communities to join include:

You can also join Facebook groups that help by providing shared space and time for sharing your content—or by asking input from people who agree to review it. Participation in the proper communities may potentially lead to collaborative partners.

The same idea applies regardless of your blog’s niche. For example, I’ll be building (and joining) an online community called VeganTable, where we’ll curate and share resources for vegans.

Option #19: Use Blog Promotion Networks.

You’ve just finished writing a fantastic blog article or guest blog post and have shared it on social media networks such as Facebook, Twitter, and a few more well-known ones. Despite your best efforts to spread the news, the post has stalled.

This is a common problem for first-time bloggers, and there are systems to help.

A website like Viral Content Bee, Social buzz club, and similar platforms are places you can use to get your blog out there.

 Watch this video to understand how the Viral content Bee platform works.

Take their free course here to abreast yourself with the system to further understand.

What Can Viral Content Bee Do to Help?

Viral Content Bee enables you to obtain Facebook Likes and Twitter Tweets from established social media profiles predominantly outside your usual social media channels, such as Twitter.

This keeps the sharing organic and provides your content with REAL social signals. Google appreciates these types of movements, but it also means that your material will be seen by more people. With this form of organic sharing, your material will have the best chance of going viral.

Option #20: Build your Network or Group.

Create a Facebook group page and start discussing your niche. It a perfect way to learn how to promote your blog.

Be active on relevant forums.

Forums like Quora and Reddit. You can also benefit from platforms like

Forums have a great potential for network exposure, and they are a great tactic to get your articles known to the world.

Be active in groups and communities, stay active, and provide quality content, and in no time, your blog site will see a massive traffic improvement.

Option #21: Be Active on Relevant Forums.

Here’s a quick and easy approach to identifying forums relevant to your niche. To identify good forums with active users,

Enter the following into the Google search bar:

“intitle forum” + [your niche keyword].

Be Active in Groups and Communities.

You must be active where your target audience is. Maybe you know of forums or Facebook groups where your target audience hangs out.

Option #22: Ask and Answer Questions on Q&A Websites.

Get to those websites like Quora and the likes and provide good and ask questions and answer questions within your niche.

The idea is to find topics related to your niche and be active in those sections. It will help you get your name out there and build your authority. You can direct people to read more relevant content that you have created on your website.

Option #23: Comment and Interact on Other Blogs.

Another way of building a good relationship with people of your own is reading and commenting on people’s blog posts. 

Commenting on other related blogs is a terrific approach to creating relationships with top bloggers within your industry. Research the web to identify top blogs in your niche and start commenting on their newest entries. It will help you make them and their readers aware of your existence and a technique of increasing your authority within your sector.

Option #24: Collaborate with Other Bloggers

Rome was not built in a day, they say. Therefore, single you cannot make your blog come out successfully. 

Collaboration with other bloggers is usually a wise decision. Collaboration should not be confused with networking, on the other hand. While networking is all about building new contacts and forming relationships with other bloggers, cooperation is the end consequence of this process.

For this reason, once you have established a network of trustworthy contacts, make a point of partnering with respected bloggers, as this will assist you in reaching your potential. When you join forces with like-minded individuals, you can accomplish far more than you could if you worked alone.

Option #25: Contribute to Other Blogs in Your Niche.

Using guest blogging to subsidize for SEO has been kicked out by Matt Cutts, Google’s former head of webspam. We are not interested in SEO strategy with our guest blogging. We are doing this to get our exposure and increase traffic to our website. 

It is still an excellent approach to gain visibility within your industry, provided you post high-quality articles to high-quality blogs.

Look for blogs with a high number of social shares and active community participation, as demonstrated by the number of comments per post and the number of social followers on social media. Become acquainted with the blog’s owners and editors, build a working relationship with them, and then contact them to inquire about the possibility of becoming a new contributor to their website.

Option #26: Let People Guest Post on Your Blog.

Just as you are looking for people to allow you to guest post on their blog, you should also be ready to accept people with the same request. Exchange is certainly not robbery.

 Option #27: Attend Conferences and Meet New People.

If the opportunity avail itself to meet people in places like seminars and meetings, don’t hesitate. Make sure that these contributors are dedicated to producing high-quality content. You will be responsible for putting a mechanism to approve and publish this information on your website.

Option #28: Co-Host Joint Webinars

You can also co-host a webinar with another blogger in your niche to bring your combined audiences together (while also exposing each other to similar audiences).

A webinar is an online event, Q&A session, or presentation that allows you to interact with your audience live and advertise your blog.

In a live video scenario, you’ll be paired with a more well-known professional in your field.

Don’t be scared to reach out to brands in your niche—they’re always looking for new customers (and have people that can share valuable knowledge with your combined audiences).

Email: Various Tactics and List Building

Use Email Marketing to Help Promote Your Blog
wpbeginner

Option #29: Use Email Marketing to Help Promote Your Blog

You will be tempted to think that you need to get enough traffic to your site before building an email list for your blog. That idea is wrong. Don’t wait until you have a significant traffic volume before you start.

Begin collecting subscribers as soon as you launch your website. 

If you have a few individuals who adore your blog on the first day it goes up, you want those people to provide you with their email addresses to keep them up to speed with what is going on with your blog. Later on, this list will be used to advertise new materials or goods that you have created.

Option #30: Use Email Marketing Tool

 Alternatively, you can utilize a service such as MailChimp, which allows you to have up to 2,000 subscribers and send up to 12,000 emails without paying anything. Another alternative is to use a service like convertkit to grow your email subscription list.

Dont forget this, every time you make a post, send an email to your subscribers.

Ensure all of your existing subscribers (even if you don’t have many) and anyone else who might be interested in your material whenever you publish a new piece.

The 3 Best Tools to Use for Your Blog Email Marketing

Those using self-hosted WordPress will need to select an email service provider (ESP) because email marketing is not built-in to WordPress. Once you have more than a few dozen email subscribers and can no longer handle them in a spreadsheet + Gmail, you need an ESP.

There are many fantastic email marketing tools, but here are my favorites:

  • ConvertKit (my favorite and what I use today)
  • AWeber
  • MailChimp (free for less than 2,000 subscribers)

Email service providers manage your subscriber list

MailChimp is a free application. Most features are free for up to 2,000 subscribers. ConvertKit is my top option once you hit 2,000 subscribers because it’s built for scale and has many more valuable features.

How to (Quickly) Grow Your Email List as a Blogger

An irresistible offer is the best approach to encourage new email subscribers to join your list.

Some of the most effective sign up offers to include:

  • Worksheets and documents to print
  • Free lessons through email or video
  • How to write an eBook
  • Calls for no charge
  • Coupons or deals

Most email marketing platforms come with a tiny code snippet or an easy-to-install plugin that allows you to integrate the product with your WordPress blog. Subscribers’ information is automatically sent to your email marketing tool when they join up on your blog (and the subscriber will be added to your list).

Your email capture forms can be used across your blog, including:

  • The header of your blog
  • As a blog footer
  • On landing pages (try out Unbounce to create high-converting landing pages)
  • Your blog posts’ top (and bottom)
  • In a pop-up

Grow your Email Subscription List

Keep a relevant email sign-up offer close by wherever readers are on your blog.

How to Engage Your Email Subscribers

Getting readers to join up for your email list isn’t enough. It’s crucial to keep current subscribers interested when they sign up.

Subscribers who join your list and don’t hear from you for weeks are more likely to unsubscribe when they get your following email because they’ll forget when (or how) they signed up, undoing all your hard work in accumulating subscribers.

Here are some ideas to keep your subscribers interested in your emails:

Stories in emails: Many blogs employ a newsletter to update readers on behind-the-scenes happenings. This might be personal information about you or just blog-related news—and ideally, some material goes beyond your weekly blog posts.

Keep it simple: Uninteresting or deceptive email headers will not be opened. Knowing your target audience helps you choose the right subject line. Your audience may respond best to humor or educational and straightforward content.

People don’t have so much time to read emails. If they want to know more about the subject, don’t send them along, dull email.

Profiting from your blog email marketing efforts does not have to take weeks, months, or years.

If you can connect with your email list readers, you can help them solve their biggest problems. You may be able to monetize your blog audience through writing a book or creating an online course, podcast, product, or consulting/coaching opportunity.

You may gather relevant stuff from the web, including your own, and send it to your subscribers. It can be anything.

Option #31: Add your Best or Latest Content to Your Email Signature.

If you have a specific piece of material that you would want to promote, you can include a link to this article in your signature as an additional link. Include links to previous blog entries in your email signature to entice visitors to your blog on an ongoing basis.

Option #32: Send Emails at the Best Time.

It is critical to send emails, but it is also vital to send them appropriately so that more people see and open them.

best time to send mail
MailChimp

This can be done by using email automation services to save time.

Using one of the email autoresponder services, you can have emails sent to you regularly. Using this method, you will be able to send messages to your subscribers in the order and frequency of your choosing. People frequently design comprehensive campaigns for their email subscribers.

Option #33: Send a Second Email to those who missed it

It is normal to send emails to your subscribers, and they never get opened. This is one thing you will be experiencing as a blogger or content marketer. 

Noah Kagan has gotten a strategy that works for almost everyone who uses it correctly. In I ft used it, and it works well.

The strategy is simple two steps.

Step 1. Take the SAME email you sent and CHANGE the subject line to something new

Step 2. Email it out a week later JUST TO YOUR NON-OPENS 

And dont forget to add your social links to your emails.

Option #34: Optimize your Email Content.

There are numerous ways to experiment with the content of your emails. Three significant aspects need to be addressed, though.

They are as follows:

The subject line, body text, and a call to action are included.

It is unnecessary to make all of your changes at once if you want to test your email. Each test should only alter a single section of the email message.

How to Promote your Blog with The Right Content

Promoting your blog with the right content

Option #35: Create Content for the Targeted Audience.

It is the content of your blog that will draw viewers to your website or blog. You’ll need to learn how to promote your blog by figuring out who falls into your intended audience’s demographics. To obtain a better understanding of your target audience, you must first answer the following questions:

  • What do they do for a living?
  • What are some of the most typical challenges they might be experiencing, and how can you assist them?
  • What are the most interesting things that they enjoy reading about?
  • What is it that keeps them awake at night?

Good content motivates individuals to take action because it possesses one or more of the following characteristics:

Social currency, practical worth, and emotional value are all critical considerations.

It can be challenging to develop the proper material that will address all of your audience’s hopes and concerns. However, if you take the appropriate technique, your material will generate significant traffic.

Option #36: Have Posts Scheduled and Blog Consistently

Creating a regular posting schedule for your blog will help your readers know when they can expect to hear from you again, whether it’s on a daily or weekly basis, monthly, or even quarterly basis. Keeping consistency in publishing is to be realistic about your goals.

Creating high-quality content daily will be tough for individual bloggers to manage. Create postings on a weekly or biweekly basis, to begin with, and then work your way up to daily updates if that is your ultimate objective. Just make sure you don’t trade quality for quantity.

Make use of some type of editorial calendar to assist you in maintaining consistency in your writing. You can use Google Calendar, or even a basic spreadsheet, to keep track of your appointments.

Create a plan for your monthly content and use it to keep track of your ideas so that blogging becomes a priority rather than something you do on the side in your leisure time.

Option #37: Consider long Form Content

According to research conducted by SerpIQ, long-form content, is more likely to achieve higher positions in search engine results pages.

Evergreen content is a type of long-form content that remains relevant over time. Evergreen content is content that remains relevant to readers and provides them with value even after it has been published. It will assist you in improving your SEO ranking and increasing the amount of traffic to your blog.

Option #38: Create your Headlines to Get More Clicks

The headline, or the title of your blog article, must be attention-grabbing to attract potential readers. For example, it may appear in people’s social media news feeds or search results. Incorporate the primary keyword phrase that readers may use to find the topic you are covering within your content.

It is also critical to include the principles discussed above in your headlines. Show social currency, provide practical value, or emphasize emotions to increase the likelihood of your headlines being clicked on.

Option #39: Organize your Content and Make it Scannable

You must logically organize your material so that readers can swiftly glance through it. Each post should include characteristics such as a sub-heading, bolded text, and bullet points to make it more appealing to both users and search engines.

According to a survey conducted by the Nielsen Norman Group, users have only 28 percent of the time they need to read the words on an average web page during a typical visit.

Option #40: Add Graphics and Images to Your Content.

Make graphics for your material and include them in it. A significant source of additional traffic to your website can be provided by images. You can allow others to use your photographs and request that they credit you as the photographer.

In addition, you can create pre-made HTML code for each image, which others can then copy and paste into their websites.

Research shows that articles with images get 94% more views than those without.

Option #41: Create Useful Infographics.

Make informational infographics that are beneficial.

Infographics have been increasingly popular in recent years, and marketers frequently employ them as a promotional tool.

To produce infographics, you do not need to be a professional designer. Canva and Venngage are two examples of tools you may use to create your designs.

Helpful hint: Include HTML code that users may copy and paste onto their website. In addition, this would assist you in obtaining links to your website.

SlideShare is a multimedia content creation platform that allows you to build slideshows and publish them on your blog or other online publication. You can use this method to present your work, thoughts, or some amusing photographs to your audience.

Option #42: Refurbish and Republish your Old Content.

This practice has the potential to be quite engaging. Look through your archives for some of your earlier articles that have received many views and see if any of the content can be updated. Once you’ve done that, you may publish it with the updated date and distribute it to your audience. content becomes stale regularly. Thus it’s crucial to stay on top of this issue.

Option #43: Create Controversial Content.

Controversial content is the best approach to get people to speak about your product or service. You must exercise caution when using this type of content, but it has the potential to draw attention to your blog. Unfortunately, as the adage goes, negative publicity can’t be avoided.

Option #44: Convert your articles to a PDF format.

The research results have indicated that when people hear information, they are likely to recall only 10 percent of that information three days later, on average. When a relevant image is presented alongside the same content, people retain an average of 65 percent of the knowledge three days after receiving it.

You can turn your articles into PDFs and make them available for download using sign-up forms on your website. In this approach, you can expand your subscriber base and potentially offer them something different in the future.

Use solutions like Web2pdfconvert if you don’t know how to make PDFs yourself and don’t have a designer on your team to help you out.

Option #45: Create a Contest.

Contests are an excellent method to increase traffic and leads to your site while also having fun. Running a competition is not rocket science, but a few steps must be followed for it to be effective.

Publish an ebook that provides excellent value and is concise, and make it available for free, with no strings attached (don’t even ask for an email). Now, spread the word about your ebook wherever you can, and encourage your readers to do the same. Make sure to add a brief biography of yourself in the ebook.

Option #46: Run a Giveaway.

Giveaways can also be a practical approach to draw attention to your website, provided that they are correctly set up and advertised effectively.

There is software available that can make setting up your giveaway a lot simpler. Take a look at WizHive and Wazoku, two examples of websites where you can learn more about them.

Option #46: Write an Ebook.

After blogging for a while, you might want to explore creating an eBook. Writing a 30- to 40-page document is not always enjoyable, but there are some advantages to be gained by doing so.

How to promote your Blog Through Social Networks

Promoting your blog through social networks
Photo by Tracy Le Blanc from Pexels

Option #47: Grow Your Social Media Presence (Where it Matters)

Promoting via social media is also very effective.

Warning:

Promoting a blog via social media is no longer as simple.

Facebook and Instagram allow paid boosts, but free organic engagement is rare these days.

That doesn’t mean bloggers can’t profit from social media. That said, expectations must be set appropriately. It means you’ll need to invest time in building your social media following (on the correct networks) if you want to see actual results in terms of traffic generation.

Focus on 1 or 2 Social Media Channels

You either employ someone to manage your social media accounts or lose the battle of keeping up with multiple social media presences. It helps bloggers learn more about their audience and generates high-quality social media leads for your business.

Because what works now for promoting your blog on social media varies by platform, we’ll take it one social network at a time.

Option #48: Share your content on primary social networks.

The first step is to declare your preferred name on all major social networking platforms. Depending on your niche, social networking can be beneficial. Remember that social media is a place to connect with others, help them, and share your expertise.

Don’t enter with a megaphone and act like a clown. Treat social media like a big cocktail party where you may meet new people, exchange ideas, and share your material. Your goal is to engage and add value to your blog readers.

You can also tailor your material to each social media platform. For example, here’s how we adapt our blog posts for Instagram.

Option #49: Add Social Share Buttons to your Content.

You can add sharing buttons to your content at the top, bottom, or as a floating widget. You can also use all available choices.

Option #50: Post on social media at the right time.

Knowing when, where, what, and how often to publish will get you more bang for your money than just posting random stuff to whatever social media platform has your attention.

61% of those spending six hours or more per week on social media noticed increased search engine results.

Option #51: Publish your Content on Social Media More Often.

Posting once a day on various social media can yield effects. How about more posts? Of course, each social media platform is unique, as is your target demographic. We guarantee higher results if you post more frequently on your preferred social media networks.

Don’t just use Headlines When Posting on Social Networks.

Many become lazy. Copy the headline, add the link, and publish it on social media, hoping for a miracle. Depending on the social media channel, you should invest time in adding extra material. That means more text on Facebook and hashtags on Twitter.

Add Visuals to Your Social Media Posts.

Adding images or videos to your social media posts will enhance click-through rates and engagement.

Ask your Team Members to Share

Request that your blog’s content be shared on their social media networks if you have any team members who assist you with the operation of your blog. It may seem insignificant, but these small measures will assist you in spreading the word about your material and ensuring that those who enjoy it will stick around.

Option #52: How to Promote Your Blog on Twitter

Twitter isn’t as active as Instagram or Facebook. It has 330 million monthly users, similar to Pinterest. And for those that enjoy Twitter, it’s a great location to engage with your potential audience (and promote your blog).

Consider these stats to see if your blog fits Twitter. Recently, 56% of Twitter users selected “news” as their top reason for using the social media platform. Twitter is a beautiful place to market your blog about news, business, politics, entertainment, new technology, or sports. Other specialist topics can also do well on Twitter, so look around to see if there’s an active community you can join.

As a result, users anticipate most tweets to contain links, which can be retweeted by other users, increasing your blog’s exposure. If you write something that your audience likes, it can go viral and spread to new accounts.

Using Twitter to Generate New Content Ideas for Your Blog

You may also utilize Twitter to quickly generate new blog post ideas. This platform can give you a current view of popular ideas and thinking. What’s hot now? What kind of tweets keep getting retweeted? Use that data to attract the right audience.

Use hashtags: They are said to increase interaction by 100%. However, using more than one or two hashtags diminishes engagement as the tweets appear more like spam than authentic.

Use videos: While Twitter is primarily a text-based platform, photos and videos are significant. Every day, 2 billion videos are watched on Twitter, making it one of the most engaging content formats.

Be wary of automated tweets.

Twitter introduced new regulations a few years ago to combat spam on its site. The new Twitter rules ban users from publishing to multiple accounts. Duplicate content on a single charge is likewise forbidden.

Twitter allows you to tweet lines or phrases right from your blog post.

Tweet at the right time.

Twitter has over 200 million users. Some believe it’s a one-way discussion with constant 140-character messages. They claim many people talk, but few listen. Others have built a loyal fanbase to market their material.

1611654963 best time to post on twitter
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How often should you Tweet?

There is various research on the optimal time to tweet.

You can also check your Twitter Analytics account for stats.

Using 11,000 tweets as a sample, Socialbakers concluded that three tweets per day are the magic number for marketers to see extensive engagement.

Option #53: Use proper hashtags on Twitter to reach more people.

A hashtag is a keyword phrase preceded by the pound sign (#). It might be a single word or a phrase. #ilovefoodblog, #mygardenfruits, etc.

Like a link, a hashtag connects all of the conversations that have used that tag. To increase your tweets’ exposure, you should know the trending hashtags in your niche. Use Twitter’s search function to find out what’s trending now.

Use “Click to Tweet” boxes within your content.

This feature allows your dedicated readers to easily tweet your articles. It also serves as a reminder to act.

With the Better Tweet to Click plugin, you can easily add it to your WordPress blog. You can also use a click-to-tweet program to create a tweetable link by typing the text into the box.

 Option #54: Use Automated Tools to Pre-Schedule your Tweets.

Pre-scheduling your Tweets with apps like Buffer can help you gain more followers.

Use “Twitter cards” to get more engagement.

At Twitter’s Dev Center, they eloquently explain:

You may now add photographs, videos, and media experiences to your tweets, driving traffic to your website. Then, when users Tweet links to your material, a “Card” will be appended to the Tweet, visible to their followers.

 Option #55: Pin Tweet to the top of your profile.

It works for any Tweet you post. Simply use the arrow down button to access the “Pinto profile” option.

 Option #56: Participate in Tweet chats.

You can network and connect with other people in your niche. Twitter chats are scheduled events where a group of people can debate a specific topic using a predetermined hashtag.

 Option #57: Promote your Blog with Facebook

Facebook has around 2.85 billion monthly active users. Many of your potential readers and customers probably already have accounts.

Create a Facebook page for your blog and connect with the existing community. On this site, however, avoid combining business and pleasure. Facebook rewards genuine fan involvement.

How to Promote Your Blog on Facebook

Facebook, with over 1.62 billion daily users, is well-known. The most significant benefit of using Facebook to promote your blog is its massive user base. Such participation on one platform allows you to reach a vast audience of potential blog readers.

The biggest flaw of Facebook is its limited reach, especially if you’ve recently started a new group or company page. Facebook dramatically reduces your visibility if your page is not rapidly growing. If people aren’t engaged right away, Facebook isn’t going to show your content to many people… unless you pay to boost your posts.

But there are still techniques to get actual organic traffic from Facebook, which I’ll cover here. However, let’s focus on free blog promotion tactics for now.

 Option #58: Join Specialty Groups:

One of the finest strategies to advertise your blog on Facebook is to join established niche groups. Ensure that the groups you join allow you to promote your blog before joining. You should also interact with other people’s posts before posting your own. If this is your only input, you risk appearing spammy and losing their attention.

Instead of just joining other people’s groups on Facebook, consider forming your own (where you get to make the rules and guide the discussion). Consider the type of group you want to create to attract your target demographic. What would excite them? Then start a group and start building community.

 Option #59: Bussiness Page

Create a Facebook business page with all of your blog’s information and a link back to your site. You can examine your page’s analytics to see how many people are watching and engaging with your posts and your engagement rate.

Keep your audience interested once you’ve built one. This might be funny memes, blog updates, video walkthroughs, or breaking news in your niche. Consider asking questions in your Facebook postings to keep people interested.

Respond to comments on Facebook posts as soon as possible. The more words you get, the more likely Facebook is to expose your post in people’s news feeds.

 Post on Facebook at the right time.

Studies have been done on the optimal time to post on Facebook. Here is an example from Oberlo of the optimal time to post:

1611654948 best time to post on facebook
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How often do you post on Facebook?

Depending on the study, it is recommended to publish at least thrice every day.

 Option #60: Be active on relevant Facebook groups.

There are numerous Facebook groups of varying hues. Joining organizations regarding your specialized area can help you identify your target audience. For example, a Facebook community of organic plant growers lovers with almost 790,000 members is ideal for a home gardening-related blog.

Option #61: Pin Important Posts to The Top of The Facebook Wall.

You can pin it to the top of your wall to promote a post. Find the center, arrow down, and select the “Pin to top of the page” link.

 Option #62: Use videos in your posts to get more engagement.

Videos are the only format driving considerably more Facebook shares.

Ian Cleary thinks video is still in its infancy:

“We are in the early stages of video content growth on Facebook, and it is clear that Facebook is boosting video through its algorithm. Now is the time to seize the opportunity.”

 Option #63: Promote your Blog with LinkedIn

LinkedIn is the top professional social network. It has over 100 million users and is a terrific area to network with other bloggers and business owners. It has a lot to offer in terms of business information.

Post on LinkedIn at the right time.

Studies have been done on the optimal time to post on LinkedIn. Here’s an example from Oberlo of the optimal time to post:

1611654956 best time to post on linkedin
https://www.oberlo.com/media/1611654956-best-time-to-post-on-linkedin.jpg?fm=webp&w=1824&fit=max

How often to post on LinkedIn?

Various research has revealed varying results, but it is generally recommended to post twice a day.

Option #64: Use LinkedIn Groups to promote content.

LinkedIn Groups are similar to forums in that they allow people with similar interests to communicate about issues of mutual interest.

By participating in these groups, you can share your knowledge and experience on a particular subject while also beginning to create relationships. Many of these individuals could be business associates or potential consumers.

LinkedIn groups can assist you in developing key relationships and increasing your business as a result.

Publish your Content on LinkedIn to Promote it.

LinkedIn is a great place to share your content. Creating an article on LinkedIn is as simple as opening your profile and clicking the “Write an article” button.

If everything goes well, you will be routed to a page where you can begin uploading your content.

Option #65: Promote your Blog with Pinterest

While women still dominate Pinterest, more men are joining. Pinterest has about 100 million monthly active users.

How to Promote Your Blog on Pinterest

Pinterest is one of the most beneficial social media sites available today for new bloggers who want to maximize their return on their time investment. The network boasts more than 322 million monthly active users, making it one of the most popular social media platforms today—especially if you want to reach a predominantly female audience, as the platform has a 70% female user base.

Pinterest Pin, Tweets and Facebook Post

One of the most tempting aspects of Pinterest is the length of time a pin may be left up for viewing. However, unlike Twitter and Facebook, pins on Pinterest can live for months, but tweets and Facebook posts have a brief life period (minutes or hours). The initial week of a pin’s life is likely to see the most engagement. Still, the magical thing about Pinterest is that a pin can re-emerge months or even years later and regain popularity, promoting your site and driving traffic in the process. This is much less likely on social media sites such as Twitter, Facebook, and LinkedIn.

Here are a few simple pointers to get you started in the right direction:

Create a business account on Pinterest: By creating a business account on Pinterest, you will be able to examine your account’s metrics and observe how your pins perform in terms of impressions and clicks over time. To determine how effective your blog promotion on Pinterest is, you must collect this information.

Design Images for Pinterest: If you simply paste in the link to an article on your blog, Pinterest will grab images from your blog post to use as the featured image on a pin you create. If you want to achieve the best results, you should create a specifically tailored picture for Use on Pinterest. The optimal aspect ratio is 2:3, and the image should include some of your blog’s branding to make it more recognized.

Include this image within your blog post so that people can use it when they share your material on social media platforms. You may create these photos using premium design programs such as Adobe Photoshop or free ones such as Canva, which includes ready-to-use templates for Pinterest-sized images that you can share on your account.

Make use of Pinterest SEO:

Like optimizing material for Google, Pinterest has its algorithm that determines what content is recommended to users on the platform. If you want to rank higher on Pinterest, try employing SEO best practices such as writing engaging headlines that include your target keyword phrases and creating informative descriptions that are easy to understand. Claim your website on your Pinterest account, enable rich pins, commit to pinning frequently (expect a return over several weeks or months), and conduct sensible Pinterest keyword research to maximize your exposure.

Pin at the right time.

Studies have been done on the optimal time to use Pinterest. Here’s an example from Coschedule of the optimal time to post:

1611654959 best time to post on pinterest
https://www.oberlo.com/media/1611654959-best-time-to-post-on-pinterest.jpg?fm=webp&w=1824&fit=max

 How often should you Pin?

Pinterest has almost 75 billion ideas.

Add a “Pin it” button to all of your photographs to make sharing on Pinterest easy.

You may also utilize WordPress plugins like Pin It Button On Image Hover to rapidly incorporate them.

Include a Pin button on your images.

The Pinterest staff proposes five crucial ideas to improve your pin descriptions.

The Pinterest staff presents five essential concepts to improve your pin descriptions.

Helpful hints

Keywords; a few sentences lengthy;

positive feelings;

Tell the reader what to do next.

Optimize your visuals to get more Pins.

Pinterest recommends a 2:3 or 1:3.5 aspect ratio with a minimum width of 600 pixels.

Use Group Boards to get more exposure.

Similar to a standard Pinterest board. The only distinction is that anyone can add pins to the board. Pinterest boards can help you gain more followers, repins, and engagement.

Option #66: Promote your Blog with Instagram

Instagram now has 1 billion monthly active users. This social network allows you to share photos from your phone.

How to Promote Your Blog on Instagram

Instagram is a popular image-rich social media website that launched in 2010. Instagram has almost 1 billion monthly users, and users spend an average of 28 minutes each day on the network, making it an excellent place for visual material.

Instagram is unique in that it attracts both men and women at approximately similar rates (52% female, 48% male). This is in stark contrast to Pinterest, which has a 70% female user base.

It’s challenging to gain free organic traffic on Instagram (owned by Facebook). Like Facebook, but with more control over your audience. You may easily message people in your niche by simply following them on Twitter. Simply search popular hashtags in your place to locate them. Find comparable accounts and follow them. They may follow you back, leading to future partnerships.

Here are some more helpful hints:

Make the most of your Instagram bio: Instagram doesn’t allow links in stories or photographs unless you have 10,000+ followers. That’s why it’s vital to link to your blog in your profile as you build a following. Instagram doesn’t give you much room to introduce yourself, so make the most of it. People can learn about you via your bio. Be explicit about what you do and your blog—bonus points if you provide a link to your blog in your profile.

Because you can only put one link in your Instagram bio, many individuals utilize a link tree. Using this free tool allows you to incorporate several links. You can use a link tree to promote a store, several blog posts, or a YouTube channel.

Instagram Drawback

Due to Instagram’s image-rich nature, it’s challenging to establish a following without high-quality photographs that attract followers. If you don’t have an excellent camera phone, you might want to purchase a good digital camera. Your photos can highlight the behind-the-scenes of your blog, tease upcoming content, and capture lovely moments in time.

Engage with other users: Interacting with other Instagram users is one approach to gaining a following. Regularly liking and commenting on different accounts can help you create relationships with actual people. Find a hashtag you want and spend 20 minutes liking and commenting on others’ posts. There’s a strong probability you’ll get engagement from some people.

See Wishpond’s guide to obtaining more Instagram likes for more tips on boosting your Instagram impact.

 Best time to post on Instagram.

Studies have been done on the optimal time to publish on Instagram. Here’s an example from Coschedule of the optimal time to post:

1611654953 best time to post on instagram
https://www.oberlo.com/media/1611654953-best-time-to-post-on-instagram.jpg?fm=webp&w=1824&fit=max

How often should you post on Instagram?

Depending on the study, 1-2 posts each day are recommended.

Use call to action posts.

Following are some examples of how you can use Instagram to attract traffic to your website:

Include your link in your bio; create a call to action post, and tell stories to entice people to click on your link.

Use the right hashtags strategy.

Developing a sound hashtag strategy is critical to achieving rapid success on Instagram.

The following are the stages in developing strategy:

First and foremost, content is king.

Step 2: Develop a hashtag strategy.

Step 3: Participation: See their case study on the subject for further information.

Several marketers have reported that 15 to 25% of users swipe on links in Instagram Stories.

With the introduction of this feature, Instagram now allows you to include links in your stories, allowing users to learn more about your content without leaving the app. Suppose your Instagram Story concentrates on a specific topic and has a link to an article. In that case, the individuals who swipe on that link are almost certain to be interested in that topic. This provides you with another option to interact with your website visitors.

It’s always possible to gain new followers using Instasize! All in one, this photo and video editing program allows you to edit photographs videos and create gorgeous text visualizations all in one application.

Option #67: Promote your Blog with YouTube

YouTube, which is now owned by Google, is enormous.

More than a billion users, 6 billion hours of video watched monthly, 100 hours of video posted every minute, and most viewers are between the ages of 18 and 34.

Make your blog content into video content.

If you believe that video material would be more effective in reaching your target audience, or if you want to develop your YouTube channel, consider converting your favorite content into videos. These could be in the form of an explainer video, a screencast, or videos featuring your face.

Remember that you don’t have to cover everything in the video if you want to direct some traffic from your videos back to your blog. Instead, include links to your blog post in the description section below the video. Thus, people will be able to click on it and discover more about you and your blog.

Best time to Post on Youtube

1611654966 best time to post on youtube
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When you search a term, you have surely noticed that sometimes videos appear among the results on the first page of the results page. For example, if you search for “how to tie a bow tie,” you will find the following results:

Create films for specific topics and concentrate on having them ranked on YouTube and natural search results. This is one way you can use to increase your visibility.

How to Promote Your Blog on TikTok

I am adding TikTok to my list of social media channels to promote your blog because it is so new and targets Millennials and younger people. While TikTok users range in age, most are Millennials (think about 15 to 30 years old).

What excites Tik Tok?

For starters, it’s a novel approach to communicating with people still gaining traction. It’s a platform made up of short videos, many of them amusing. On the rise globally, it already has over 800 million monthly users.

Time will tell if TikTok is a fad, but statistics suggest it isn’t. It has been downloaded over 1.5 billion times, with 123 million downloads coming from the United States alone. Users are also predicted to spend 52 minutes per day on the platform, which is unusual for a social media app.

Being so new, there aren’t many statistics on how much traffic TikTok drives. However, several firms have previously used TikTok to promote their products. For example, Guess teamed up with TikTok to launch a hashtag challenge. Thousands of TikTok users used #InMyDenim.

Here are some suggestions for using TikTok to help:

Make it fun: Make TikTok videos that showcase your personality and attract viewers. Your blog will get more visitors if you are amused or relatable.

Challenge your hashtags: You can try to make your trending challenge, like Guess (and many influencers). Then plan how to turn that idea into a video that will both entertain and connect with your blog’s brand and your audience. Recreate the video with your hashtag.

Influencers on TikTok: Many have already achieved TikTok celebrity status. The people who have established large followings are often regular folks who find a way to connect with an audience. If a TikTok influencer is interested in cooperating with your site, consider partnering.

Final (General) Guidelines for Promoting Your Blog on Social Media

Here are some standard rules to follow while promoting your work on social media.

These criteria apply to practically every platform, so utilize them to promote your blog on any social network you want.

Place easily visible social networking icons across your blog (to encourage following) and within your blog entries (to enable sharing). Make your social media profiles easy to find. If you utilize many social networking platforms, link them together. You can, for example, link your Twitter account to your Facebook page. You can also put a link in your email newsletters. Imagine you’re building a network for your blog, making it easy for people to follow along.

Use Correct image sizes:

Blog advertising relies on images and videos to entice people. You can use image sizes and resolutions to promote your blog.

For example, Pinterest prefers vertical photos. Customizing photos for each platform requires more effort, but the return on investment is higher when adequately sized images for best engagement. Sprout Social has updated advice for each social media platform if you’re concerned about image sizing.

SEO: Promote your Blog on search engines

promote your blog with SEO

Option #68: Optimize Your Blog’s SEO for Google Rankings

You’ve probably heard it a hundred times before. Your blog must be optimized for search engines.

How can you genuinely become SEO-ready in promoting your blog—and how do you become SEO-supreme in such a competitive world?

Does it imply attempting to incorporate your goal keyword into every other sentence, often known as keyword stuffing?

Or does it imply creating content that you don’t particularly care about… to rank for high-value keywords and generate some new traffic?

Well, both of these questions have an affirmative answer, yes.

Keyword stuffing will not help you rank better in search results and make your work appear fake. Written content on topics in which you have no personal interest (to achieve “good” keyword rankings) may leave you feeling exhausted very quickly. Even though you may not notice instant results from advertising your blog material, it is difficult to continue working on something you are not genuinely interested in.

Having said that, ranking highly in the most relevant search results within your blog’s topic on Google is still the most tangible source of recurring (high volume) traffic for your site.

SEO and Social Networks

Social media articles can go viral for a short period, but they eventually fade away. On the other hand, good organic rankings can give a consistent stream of traffic that will continue to direct people to your blog.

Make your content SEO-friendly.

To be successful in search engine optimization, you must be aware of the natural elements that influence your ranking. These are factors that can impact your rating in either a negative or a good way. On-page and off-page factors are the two sorts of ranking criteria used. When creating SEO-friendly content, you will need to pay close attention to the characteristics that appear on the page.

The following is a list of the candidates:

Make Use of keywords in the title, description, and H1 elements; create URLs that are search engine friendly;

Create a user-friendly layout by incorporating H2 tags, bullets, and other formatting elements.

Include keywords in the introduction, thus 100 words of your post, and Make your design mobile-friendly.

Option #69: Submit Your Blog to Search Engines.

Yoast SEO is a WordPress plugin that I recommend. One of the benefits of this plugin is the ability to create a custom sitemap for your blog, which is helpful. You can submit your blog to search engines using this sitemap, which can be submitted through Google Webmaster Tools (for Google) and Bing Webmaster Tools (for Bing) (for Bing and Yahoo).

Option #70: Do Effective Keyword Research

To optimize your blog for SEO, you must first learn keyword research. In keyword research, you find out what your target audience searches for on Google and other search engines. To attract new readers to your blog, you need to generate exceptional material that ranks well for those proven search terms. SEO is the best and most long-term way to promote your blog.

If you’re new to blogging, it’ll be challenging to compete on the most popular search terms right away. Find keywords that meet these three qualities:

Achievable

Search Volume 10-100

Click-through-rate: high

In other words, you want keywords that many people search for, but not many people write about. That’ll be the quickest way to rank for keywords that can assist you in promoting your blog (and bring in real readers).

But researching these keywords doesn’t imply you have to give up your ideas or hobbies. It simply means finding blog post ideas that align with (1) your interests and (2) the interests of others.

Using a free tool like Twinword Ideas for keyword research can also show you exactly how to phrase things so you can build titles and arrange your content correctly.

Target Long and Medium Tail Keywords

A blogger could expect to rank for any keyword when Google began, and blogging was still relatively new. It’s challenging to rank for a single-word keyword nowadays. I’ll explain…

Expanding your term into a lengthier phrase with a more precise search intent increases your chances of ranking meaningfully in organic search results.

Using long or medium tail keywords allows you to focus on a particular topic. The more specific your content is (while still appealing to a large audience), the faster you may rank for it.

Even though there are many expensive keyword research tools available, I always recommend starting with a free tool like Twinword Ideas that will give you meaningful keyword research data and help you decide what to write about today.

Do keyword research before you write.

The Google Keyword Planner Tool is still the most effective tool for discovering new keywords.

Special tools, such as SEMrush, KWFinder, and other similar ones, can be used to compile a list of targeted keywords for your content. Every month, user information requests and amounts submitted to search engines can be seen and estimated using these services, which are provided free of charge. You must select the “keywords” that will be most relevant for your post based on this information.

Irrespective of which technique you employ, the selection process may be reduced to two criteria:

Locate the most significant possible number of distinct key phrases inside a given topic, and

Locate the best possible compromise between search frequency and keyword competitiveness.

Make Sure You’re Nailing Your On-Page SEO

You can begin composing your blog post by selecting your top medium and long-tail keyword phrases.

Remember that keyword stuffing is never a brilliant idea—but you should naturally use your keyword phrase throughout your blog post. Keep in mind that Google uses the most often used search phrase to decide the topic of a post or page.

The objective is to make your information read as though you were speaking directly to the reader. It’s also critical to incorporate keywords in your headlines and subheadings throughout your content.

Finally, don’t overlook the importance of using an SEO-friendly WordPress theme. Your theme might affect your blog’s default layout, page load time, and how your content appears on mobile devices, so choose wisely.

Option #71: Research Your Competition

Promote your blog by researching your competition

Before extensively promoting your blog, consider what it offers that others don’t.

If you haven’t previously, now is an excellent moment to look at how other top blogs in your niche position themselves. Take note of their colonial subjects and how they approach content format for various blog post types.

When analyzing your competitors, ask yourself:

  • Can you discern what works and what doesn’t on popular blogs?
  • What can your blog uniquely provide to the world?
  • What unique knowledge, skills, or strengths do you possess?
  • What can you add to an already crowded topic?
  • Do you see any holes in themes where readers want more?

Few others have written about topics that can help you rank well on Google.

You should still write on proven topics that people look for, but here is where “low competition” keywords come in.

Innovative strategies to market your site by generating unique content

If you’re writing on a hot topic (high competition), consider how you may make your post stand out from the others.

  • What do other blog postings leave out that you may fill-in?
  • Maybe some blogs have good content but lousy visuals and images?

Please provide a video lesson to complement your post (and provide more actionable content).

Is a blog post ten times more detailed than the competitors more beneficial to readers?

Maybe you can combine these strategies to your advantage.

The central concept is to create information that helps those searching for answers online.

If you can do this consistently, you’re effectively building a self-promoting blog (by having helpful content).

Consider this: if practically everyone who reads your material feels motivated to share it, your blog will likely become viral on social media and rank higher in organic search results for your target keyword phrases.

It is critical to link your blog content together to ensure that they are correctly read. If used appropriately, this strategy can give you a significant increase in website traffic. Visitors to your site will eventually click on links to other intriguing articles on your blog if you add links to other interesting articles.

Permalinks are URLs that you create for your blog and use to link to it. By default, WordPress will name your URL with a query string and assign a number to it for each post or page you create in the platform. You must develop permalinks that are both user and SEO-friendly. This can be accomplished through the WordPress dashboard’s configuration options.

Search engines will be able to identify and rank your material better if you include links in your article. As a result, it is critical to building a network of links to your website. Make sure you are not involved in any nefarious activities or attempting to manipulate search engines by obtaining links incorrectly. Create high-quality content and promote it widely to increase your link popularity.

Linking to the authoritative website in your niche will assist you in developing a working relationship with them. Though you won’t become well-known overnight, once you establish your authority, you’ll be noticed, and these same experts may choose to link to you in return. Both parties will benefit from this arrangement.

Learn from Your Analytics (to Promote Your Blog Better)

Analytics is anything that gives you information about your blog’s performance. You may learn a lot about what works and what doesn’t when promoting your blog by looking at your analytics platform.

The most common free tool for analyzing your blog is Google Analytics, but other options exist. For example, you may track the success of a popup email subscription widget on your blog.

  • How many people saw the pop-up?
  • How many of them signed up after seeing it?
  • How many of those new subscribers stick around?

You can use analytics after building your email list. Most email marketing software will show you your open and click-through rates.

  • Which emails are opened and which are deleted?
  • When did you last unsubscribe?
  • Which A/B tested headlines did your readers prefer?

This data will help you better understand your blog audience and optimize your blog promotion efforts.

Here are my top recommendations for leveraging analytics to promote your business.

Set up (and Use) Google Analytics

Those who do not currently use Google Analytics would greatly benefit from it.

Let’s start with this one. Google Analytics provides vital data about your blog’s visitors.

You can see which blog posts get the most views and which aren’t.

You can even observe which keywords users use before visiting your blog.

You can track session length (to see how long readers stick around)

You may learn a lot about your audience, including their origins.

Google Analytics will also tell you about your blog’s bounce rate, traffic sources, etc.

Study Your Social Media Analytics

Having a company account on Twitter, Instagram, Facebook, or Pinterest gives you access to handy analytics.

In addition to tracking social media traffic, Google Analytics can tell you how well an individual post performed or general trend lines on how your content performed over time.

Imagine you submitted a pin on Pinterest that got more clicks than usual. You can examine why one post performed better than another:

  • Is it the image?
  • Was yours better?
  • Did you choose a hot topic?

Even if no links were clicked, Pinterest would tell you whether visitors choose a close-up of your pin. Your audience wants more of what you’re doing right now.

Option #71: Collaboration: Promote your Blog Through Partnerships

Collaboration_ Promote your blog through partnerships (1)

Guest Blogging is a Great Way to Promote Your Blog

You may start advertising your site and creating incremental traffic with guest blogging (or posting).

So, what is it? You write material for another blog in hopes that they publish it, and in return, you get a quality link back to your blog, possibly some traffic, and a chance to enhance your brand.

The most significant benefit of guest blogging is the long-term payout of slowly creating your blog a portfolio of high-quality backlinks (from higher authoritative sites). You may usually link back to your blog within an article or in the bio area after a guest post, boosting your site’s authority and traffic.

Because it shows search engines like Google that your blog is getting attention from other (more trusted and established) websites, guest blogging helps your blog rank better in search results.

You might invite fellow bloggers in your niche to share your content with their audiences. Make sure it is exceptional and well researched to get your material linked. Links help you rank better in search engine results and gain you some referral traffic.

How to Choose the Right Blog to Guest Post For

To be completely candid, guest blogging (and doing it successfully) will be a significant amount of work. That is why it is critical that you just contact blogs and media that will genuinely assist you in promoting your blog.

Your first consideration should be the type of blog or publication for which you wish to write:

Pitch blogs with a similar readership to the one you’re attempting to build.

Search blogs and newspapers that explicitly accept guest pieces (and allow a link or two)

Aim for realistic prospects (i.e., you will not be able to write for Forbes unless you already have some credibility).

If you want to see actual benefits from guest posting to promote your blog, relevancy is critical.

If you’re a personal finance writer, you’re unlikely to gain much attention by guest writing on a garden blog—and they’re also unlikely to accept your pitch.

People interested in gardens may be interested in automobiles as well, but they are not being prepped for it on a garden blog. They are not going to a garden blog to find out which cars are the greatest to buy. They’ve come to the site to learn about gardens. Ascertain that your blog is pertinent to the audience for which you wish to write.

Another critical element is the blog size for which you’re pitching a guest post. Consider the following points while you conduct your research:

Aim for a more prominent blog than yours, but not so large that you become irrelevant to them.

Attempt to locate a blog that is approximately three to five times the size of your own (using a tool like Alexa)

Utilize any shared connections you may have to gain access to the blogger.

In all likelihood, this more prominent blog will respond to your outreach emails and accept a guest post from you. While they may not have millions of readers, you will still have the opportunity to interact with a larger audience than you presently have—and you will be establishing the groundwork for developing a solid link profile for your site.

Pitching Ideas Your Host Blog Will Want to Use

Remember their style when creating pitch ideas for possible host blogs. Before coming up with ideas, decide which blog you want to write for. Come up with a unique concept and sell it to a hundred different blogs.

Create a custom-tailored pitch for your blogger outreach efforts.

Show your prospects how your guest article will benefit their audience.

If you’re unfamiliar with a blog you’d like to contribute to, read their entries. Find out their key message and come up with a few article ideas that will assist them in creating helpful content for their visitors.

Blogs will be more eager to work with you on fine-tuning a pitch if you show a thorough awareness of their aims, tone, and relevant topics.

Tastefully Drive Traffic Back to Your Blog

After being approved to make a guest post, you’ll be able to promote your site (in a suitable manner).

Find ways to subtly weave links back to content on your blog that you want to rank for in Google searches within your guest post.

There will likely be a bio section after your guest post where you may tell more about yourself and link to your site. If the host blog doesn’t allow you to have a bio or link back to your blog, I’d suggest pitching another site that does. Finally, this must be a fair bargain.

Option #72: Share your Content with Bloggers From your Niche.

You might invite fellow bloggers in your niche to share your content with their audiences. Make sure it is exceptional and well researched to get your material linked. Links help you rank better in search engine results and gain you some referral traffic.

Option #73: Ask Experts to Contribute to Your Content.

When writing in-depth articles or studies, acquiring expert advice is crucial. If you advise authors on what tools to use, you can interview some professional writers and include their comments in your material. This content will benefit your readers, and you can share it with the contributors.

Option #74: Do Interviews With Authoritative People in Your Niche.

Make a blogger outreach plan for every item you publish. Assemble hundreds of relevant bloggers to whom you may send your content and ask them to share or link to it.

Tim Ferriss’ approach to interviews is one of the best examples. He invites experts from many industries to his podcast, interviews them, and then shares the results with his audience. A book called Tools of Titans contains material he gathered throughout the years.

Check out GrowthMentor, a site where you can book calls with some top marketing and startup influencers without breaking the budget.

Option #75: Mention Influencers in Your Content and Let Them Know.

Expert roundups, where you interview a group of experts and ask them one or two questions, can significantly increase your blog traffic.

Another simple way to gain relationships and referrals from famous bloggers: You don’t have to ask for their input. You may simply incorporate one of their quotations in your post and contact them to express your admiration for their wisdom and inclusion on your website.

Option #76: Connect with Influential People in Your Niche

Networking isn’t just for prominent business executives striving to get up the corporate ladder.

Blogger outreach is a great approach to find other bloggers on your topic (or similar themes).

We’ve already highlighted guest writing as a win-win way of networking with other bloggers in your niche, but here are a few different ways to collaborate to grow your readership.

Option #77: Build a Relationship with Journalists and writers (HARO).

These relationships can help you advertise your content or products. Writers are always looking for good information, so if you have it, send it to them. Of course, you may manually search for journalists who cover similar topics.

Look up their contact information. It’s not always simple to reach busy writers.

You can also utilize HARO to find journalists.

Option #78: Ask to Be Invited to Podcasts.

Ask the hosts of your favorite niche podcasts if you can join their show. So you can reach their audience. Make sure you impart relevant knowledge to entice people to study more about what you do.

Option #79: Partner up with other bloggers and work on projects

Working with other bloggers is usually a good idea. You can collaborate on collective projects like producing an eBook, where each blogger contributes equally. Working with famous bloggers can be beneficial, so take advantage of the opportunity.

Option #80: Host Thought Leaders in Your Niche

Appearing on other people’s podcasts and blogs is a terrific way to promote your blog and grow your following. Inviting others to guest blog or be interviewed on a podcast has been a great way to build relationships and exposure.

Option #81: Ask your Partners to Share Your Content.

You can ask your partners to share your content. Incorporate your brand and links on their website. Request a testimonial to be posted on their website.

Try Cross-Promotion and Marketing.

Cross-promotion is now ubiquitous. SMEs join forces to give savings. Local dry cleaners and tailors, for example, offer consumers discounts.

Find bloggers to collaborate with on cross-marketing.

Promote your blog through advertisement

Option #82: Using Search Engine through Ads

The most effective way to increase traffic is through Google AdWords. But you must first master this tool, or you will quickly lose a lot of money. Google’s network touches roughly 90% of global internet users.

 Promoting your Articles Through Content Advertisers.

Remarketing strategies show adverts to blog visitors. Remarketing yields better returns. Regular advertisements have a 0.07 percent click-through rate, but retargeted ads have a 0.7% click-through rate.

When you build your first remarketing campaign, you’ll also create your remarketing tag and lists.

Here is the list of 10+ ad networks for publishers that you can check.

Option #83: Advertise Your Website Through Other Channels

Other: Miscellaneous Ways to Promote Your Blog

Option #84: How to Promote Your Blog by Contacting Every Person (and Brand) You Mention

I mentioned internal links above, but external links can also help promote your blog. Using intelligent blogger outreach, you will be able to establish relationships with many significant people in my niche.

How it works:

Aim for 10-20 outbound links per blog post.

As soon as I publish a blog piece, I email the people or brands I mention to let them know I linked to them. If they respond, I urge them to share my article with their social media followers.

Why does this strategy work so well? It stands out from the dozen other emails your potential partner receives in a day, asking them to share or link to an article without delivering any value upfront… Therein lies your chance.

Remember, even I don’t always hear back from everyone I contact. Even if half of the blogs I message share my piece, it still gets more exposure than I would have otherwise.

This type of networking can lead to further collaboration chances, social share swaps, and guest writing opportunities. These agreements allow both parties to reach a larger audience within the same specialty in a win-win situation.

Option #85: Create an RSS feed account.

Google’s Feedburner service allows you to track your RSS feed’s subscribers. Use it to enable your blog visitors to subscribe using Feedly or another RSS reader.

Option #86: Look at what your competitors are doing.

Promoting your blog doesn’t have to be complicated. Examine your competitors’ marketing strategies. You may utilize SEO backlink tools to see your competitors’ links. This will reveal their approach to social media, directories, guest posting, and other internet marketing methods. Semrush offers a free Backlink Explorer for this purpose.

Scholarship pages are an excellent method to attract seasonal and non-targeted visitors. It’s also a great strategy to get links from.edu websites.

Here are five creative ways to build a following by giving something away.

Option #87: Make Sure Your Website is Mobile-Friendly.

A mobile-friendly website is becoming a requirement. In 2019, there were 4.57 billion mobile phone users. In 2020, this number will rise to 4.78 billion.

Going mobile will improve your visitors’ experience. Make modifications and keep up with the times, and Google will reward you with higher rankings.

This should also involve your webste speed.

Try to Get Mentioned on Local Media

Local media are always looking for stories. They can be great targets if you have a solid local account.

 Translate Your Content to Other Languages.

Translating your website into other languages has several advantages. Neil Patel tried something new on his blog:

Setup Analytics and Measure the Results

You’ve done everything possible to gain new readers and keep old ones. But how do you know if your blog is a success? You need comprehensive insight into your performance to improve and flourish. Set up Google Analytics to track your website visitors, their origins, and the most famous content pages.

To boost your traffic, track the following metrics:

Pageviews per visit, total visitors, and new subscribers.

Implement web push technology on your blog.

Clickable messages were given by websites via browsers.

Here is an example of a notification opt-in box:

When a visitor subscribes and accepts notifications, you can send them to push notifications:

Conclusion

I just gave you tons of ideas on how to promote your blog, but you can come up with many more! Whatever you decide, start small and tweak your marketing methods along the way. Remember to maintain your blog’s aims at the forefront of your mind.

In all your strategies and marketing practices, please be patient and dont make is do or die affairs. It takes time to get results on most of the options outlined above.

Be active, consistent, and persuasive.

If you have any other way to promote your blog that is not mentioned here, let me know below.

Kweku Affanyi

Hello, my name is Kweku, and I'm an online entrepreneur. As a test, I created First Time Blogger 2020. I'm just checking to see if it's possible to start a blog right now. Every successful blogger I've met online began 8 to 10 years ago, so I decided to see if it's still doable now. It's amazing how we may limit ourselves in terms of what we can accomplish. If you love what you read here, know that you can do it too, NOW!

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