How to Find Untapped Keywords (and get more traffic from Google)

How to Find Untapped Keywords

How to find untapped keywords and get more traffic from Google. The simple strategies work massively for anyone using it. Find out where the traffic keywords are, how to get to them, and how to get more of them.

If you want to level up your SEO skills, I am going to show you a simple and easy process that I use to find keywords that most people don’t know.

Be sure to read this all the way through.

In fact, this is the exact strategy I use on this blog. If you’re interested in this material and want to learn more, check out my other SEO tutorials on this blog.

How to Find Untapped Keywords (and get more traffic from Google)

What Exactly Is Keyword Research?

You may already know that keyword research is the process of finding keywords that customers search for, and it turns out that keyword research is in many ways the most important part of SEO.


Well, keyword research affects every other SEO task you do, like finding content ideas for on-page SEO, email outreach, and promoting your content.

To put it another way, keywords serve as a sort of compass for your search engine optimization efforts.

They tell you where to go and whether or not you’re making progress, and as an added bonus, researching keywords helps you better understand your target audience.

This is because keyword research provides you with insights into what customers are searching for as well as the specific words and phrases that they use.

Unfortunately, the majority of people approach keyword research in the wrong way, which is even though keyword research is essentially the market research of the 21st century.

What are Untapped Keywords?

Untapped keywords are basically the keywords with high ranking factors that none of your competitors is ranking for. They are keywords with high search volume with low competition.

The ability to conduct effective untapped keyword research is essential for any SEO.

The process of actually discovering those keywords does not call for pricey tools, processes that are driven by formulas, or an exceedingly restricted pool of available possibilities.

It breaks my heart to see the majority of people begin their keyword research by opening a keyword research tool, then entering a few meaningless terms into the box before choosing a keyword out of thin air.

This work best for the dinosaur age.

This is 2022, and search engine optimization (SEO) goes more than simply selecting a few keywords at random from your niche and beginning to write about them.

Let’s say that gardening is the topic of your website.

The vast majority of people who are just starting out with SEO would type something like “home gardening” into a search tool and then choose a few keywords at random that they feel are likely to be successful.

This kind of scattershot method has a tendency to throw up extremely competitive keywords, also known as keywords that everyone sees.

It goes without saying that this is not how professionals perform keyword research. Finding good seed keywords can take a significant amount of work for professionals.

Also known as the keywords that you type into a keyword research tool, Seed keywords are important since the quality of the Seed keywords that you type in determines the quality of the results that you receive.

For instance, the owner of a professional gardening website will spend hours thinking up Seed keywords that include intriguing concepts like “home gardening” and “nutrition and health.

These seed keywords are likely to provide significantly better results than an obvious seed term that your competitors are already using in their SEO strategies.

In most cases, they will also come up with ideas for keyword phrases that are far easier to rank for.

Brainstorming Seed Keywords

One of the processes for conducting untapped keyword research that I have just learned and which is having a significant impact on the way my content is displayed on Google is the use of a small number of seed keywords.

How do you do it? Brainstorming

First things first, you need to come up with a list of words and phrases that are associated with your business or niche.

For instance, let’s imagine you own a digital marketing agency. In this case, you should inquire to yourself, “What subjects do people look for that are linked to my business?”

Some of the subjects that come to mind are things like;

  • Social media marketing, Email marketing
  • Content marketing,
  • Website traffic,
  • Blogging,
  • Pay-per-click advertising.

These are some of the standard seed keywords you are likely to come up with.

Keep in mind that this is simply a brainstorming session. There is nothing that is written in stone, so do not be afraid to jot down anything that comes to mind because you can always edit it or delete it in the future.

Google Autocomplete

Google autocomplete

When you start typing something into Google’s search field, the search engine will attempt to predict what you are looking for and then type it out for you.

All of these autocomplete ideas are derived from questions asked by actual users. They are different depending on the region and the language is spoken there.

Nevertheless, despite the variations, autocomplete delivers a reasonably accurate depiction of what people are looking for.

The following are a few reasons why autocomplete is such a valuable source of untapped keywords:

  1. It provides a list of some of the most often used keywords.
  2. It offers longtail ideas.
  3. The “freshness layer” algorithm is used to determine the order in which the keywords are ranked. This indicates that the search keywords that are currently receiving the most traffic will rank higher in the autocomplete list.

The third step involves placing the keywords in order using an algorithm called the “freshness layer.” This indicates that the search keywords that are currently receiving the most traffic will rank higher in the autocomplete list.

Step 4: Open Google. To prevent Google from autocompleting previously-searched terms, log out of Google or open an “incognito” window (Chrome: Shift + Ctrl + N).

Step 5: Type in your main keyword or longtail keyword E.g. “Organic Dog food

Step 6: Write down the suggestions that appear in autocomplete.

Step 7: After you type in your main keyword or head term, type in “A” and write down the autocomplete suggestions.

Step 8: Repeat Step 7 for the rest of the alphabet.

Google Related Searches

Type in these keywords into Google and find searches related to terms by going to Google Related Search and entering the same phrases. Checking out the area labeled “Related searches” that is located at the bottom of the Google search results page is yet another amazing technique to find keywords.

Let’s imagine, for instance, that one of the terms you were thinking of was organic dog food.

Google related search for organic dog food

You will find a list of eight keywords that are closely related to your search term if you search for that keyword in Google and scroll down to the bottom of the page.

It is important to note that these are keyword ideas that come directly from Google, so you do not need to speculate whether they are popular.

You are getting official proof from Google that a large number of people are looking for these connected keywords right now.

For instance, the owner of a professional gardening website will spend hours coming up with Seed keywords that include intriguing concepts like “home gardening” and “nutrition and health.”

These seed keywords are likely to provide significantly better results than an obvious seed term that your competitors are already using in their SEO strategies.

In most cases, they will also come up with ideas for keyword phrases that are far easier to rank for.



Wikipedia, in my view, is an underused goldmine for keyword research. Where else can you discover content handpicked by thousands of industry experts and sorted into nice little categories? Only on Wikipedia.

Here’s how to use Wikipedia to find keyword ideas

My approach is not complex.

Step 1. I open a new tab in Google and type in “URL: Wikipedia and my topic.” Or you may simply Google the subject or key term. Most of the time, Wikipedia is the first organic result.

Step 2: Using the search engine results page (SERP), determine which terms and prospective keywords are most relevant to an item in Wikipedia.

Step 3: Locate the entry you want to use on Wikipedia, open it, and select the most pertinent terms from the first several paragraphs. Transform these terms into various forms of longtail.

Step 4: Using the table of contents for the relevant topic on Wikipedia, locate other terms that are pertinent to the issue.

The fifth step is to link to other linked Wikipedia articles to view related topics and discover even more keywords.

You should begin with a broad keyword that is associated with your niche.

Suppose, for the sake of argument, that you manage an online store where you sell organic honey. You should search for honey on Wikipedia, which will lead you to the website’s entry for that general subject area.

Find the part of the page that contains the content. This section provides a listing of the subtopics that are discussed on that page; several of the subtopics that are covered on that page are excellent keywords that would be difficult to discover in any other manner.

You may also check out the table of contents of other items that are very closely connected by clicking on some of the internal links that are located on this page.

As an illustration, within the honey entry, there is a connection to the production of honey. If you follow that link, you will see that the table of contents for the page about honey production includes even more keywords that you may add to the list you have created.


How to find untapped keywords copy 1 1 1

The final tactic consists of searching for subjects on Reddit.

There is a good probability that your target audience spends time on Reddit. Already signifying that you will likely be able to get a lot of useful suggestions for keywords on this platform

This is the method.

Let’s say you run a website that sells organic dog food or other similar products; in this case, you would go to Reddit, and search for a broad topic that your target audience is interested in as well as related to the products you sell and then select a subreddit that your audience most likely frequents.

lastly, look through the threads with the most recent comments. You should include phrases related to dog food allergies on your list of seed keywords. One thing to bear in mind about these methods is that you do not have to implement all of them.

Just pick the approaches that seem to make the most sense for both you and your company.

At this point, the most crucial thing is that you should have at least five and possibly even twenty or more seed keywords jotted down somewhere.

Keyword Magic Tool From Semrush

One such tactic is to take advantage of paid tools, such as the keyword magic tool offered by Semrush.

This tool does one thing, but it does it very well: it generates a lot of ideas for keywords to use in your content.

For instance, when I entered “paleo diet desserts” into it, a lot of these phrases aren’t simply variants of the keyword that you typed in; rather, they are one-of-a-kind keywords that are genuinely quite original and out of the ordinary.

Because these are seed keywords, you should rapidly look over this list for anything noteworthy that pops out.


This post on how to find untapped keywords is my personal process of getting keywords within my niche.

There are many different approaches to take while conducting untapped keyword research. Even while searching for a seed keyword in a tool and looking for ideas is a tried-and-true strategy, you shouldn’t limit yourself to just using that process because there are other ways to generate ideas.

let me know your favorite process of finding untapped keywords

Kweku Affanyi

Hello, my name is Kweku, and I'm an online entrepreneur. As a test, I created First Time Blogger 2020. I'm just checking to see if it's possible to start a blog right now. Every successful blogger I've met online began 8 to 10 years ago, so I decided to see if it's still doable now. It's amazing how we may limit ourselves in terms of what we can accomplish. If you love what you read here, know that you can do it too, NOW!

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