How to Do Keyword Research for Your Blog

That will get Enough Traffic and Monthly Readers to Your Blog (from Organic Search)

how to do keyword research

If you want many visitors to your site, you must understand how to do keyword research. It’s as easy as that. Suppose you can effectively determine what (the correct words) people are looking for via intelligent keyword research. In that case, you’ll be one step closer to addressing their requirements and attracting more readers to your site.

Why is it necessary to understand how to do keyword research?

This tutorial contains the following steps.

Table Of Contents
  1. That will get Enough Traffic and Monthly Readers to Your Blog (from Organic Search)
  2. How to Do Keyword Research (and get more Blog Readers) in 2022
  3. Step 1: What is Keyword Research? (Definition)
  4. Step 2: Why is Keyword Research Important and How Does it Work With SEO?
  5. Step 3: Begin Research by Establishing Your Seed Keywords
  6. Step 4: Importance of Long-Tail and Medium-Tail Keywords
  7. Step 5: High-Volume, Low Competition, High Click Rate Keywords
  8. Step 6: How to Analyze Your Keyword Competitors
  9. Step 3: Check Backlinks to See How Successful Your Competition Is
  10. Step 7: Keyword Research by Season and Regions
  11. Step 8: Understanding the Search Intent of Your Readers
  12. Step 9: Which Keywords Does Your Blog Already Rank For? 
  13. Step 10: 6 Best Keyword Research Tools to Use (Free and Premium)
  14. Final Thoughts: Using Keyword Research to Understand Your Audience and Create a Good Content

There are various ways of driving traffic to your site, which include

  • Social media
  • Personal refers (word of mouth)
  • Email subscribers

Attracting traffic to your website through the above means can be expensive and tedious.

The best way is to allow the search engines to recommend your content to the people who do the search, and you will need two essential things to help you do it.

Intelligent keyword research (which I will show you in this article) and how to write a good blog post.

A sound content planning system in place can pay off massively for real organic search engine traffic.

If your entire traffic generation plan includes getting readers from search engines such as Google, the power of your keyword research game will make or break your success as a blogger.

How to Do Keyword Research (and get more Blog Readers) in 2022


Conducting extensive keyword analysis can help you receive many monthly searches and may attract visitors with solid intent and Relevance to you, which can help you make money blogging.

Now, with that being said, let’s dive into how to do keyword research (properly) this year.

I haven’t been in this for long, I must be honest with you, but I think I am a fast learner or was lucky to learn from the best. This website was built less than two years ago, but as my story tells you how this all came about, Keyword research has been the founding rock of this website.

If you’re reading this as part of your research about how to do keyword research before you start your blog, check my how to start a blog tutorial when ready to put your keyword research to work and develop a successful site.

Keyword Research Basics You Need to Know

Here’s what you need to know about keyword research and how to drive more monthly readers from search engines. But first, let’s cover the basics.

Step 1: What is Keyword Research? (Definition)

Keyword Research is a practice search engine optimization (SEO) professionals use to find and research search terms that users enter into search engines when looking for products, services, or general information. Keywords are related to queries that users ask in search engines. 

There are keyword research tools available on the Internet, both free and paid versions, and they help answer some critical questions to find exact keywords in a topic of your blog post. Ahrefs or the free Twinword tools) are my go-to and recommended tools for beginners.

  • How many people are searching for this keyword in a month?
  • What are the associated keywords that these people are looking for?
  • What should a blog article on this keyword phrase cover (and solve)?
  • Who are the other websites that are competing for this keyword?

If you create a blog post that clearly answers these questions stated above, you can be assured that you produce meaningful material for your blog (and readers).

Keyword research is a great place to start since it shows and directs you which questions need to be answered in your blog post. Suppose you create a blog post using this keyword research. In that case, the search engines will definitely recommend your content to those searching for those keywords phrases, and traffic to your site is automatically assured.

Step 2: Why is Keyword Research Important and How Does it Work With SEO?

SEO stands for Search Engine Optimization, and it is a collection of best practices and tactics for making your blog more search engine friendly.

This makes your content ranks higher in Google search results. The higher you rank, the more likely searchers will visit your website.

Significance of Keyword Research

Here are a few blogging facts about SEO that demonstrate the significance of keyword research:

  • Google accounts for 92.04 percent of all organic traffic. Google is by far the most widely use search engine in the world. thefeore it is worthy eough to strive for your blog post to get noticed by it.
  • 95% of Google searchers never look past the first page of results. I am sure you know this is true that when you search for information, you hardly pass the first 3 results giving by google. We all do that.
  • Almost half of all SERP (Search Engine Result Page) clicks go to the top 3 in the list.
  • Organic search accounts for 51% of all website traffic, sponsored search accounts for 10%, and social media account for 5%.

Keyword research is a critical first step in developing an SEO-friendly website.

Keyword research will reveal what is popular in your industry. Still, it will also demonstrate the competition you will face for the keyword phrases you want to rank for, which will be extremely useful.

The next step will show you how to do your keyword research and how you will utilize keyword research to develop high-ranking blog content.

Step 3: Begin Research by Establishing Your Seed Keywords

I assume at his level, you have already gotten your niche, or you can learn how to choose a place for your blog.

What is Seed Keyword?

Seed keywords are used as a starting point for your business or niche. They are the broad concepts that will serve as the foundation for your main content categories, which you can then further refine into more specific blog post ideas.

As a beginner, to develop a successful content strategy for your blog that is supported by keyword research, you must first determine what people are actually searching for on the Internet.

With your niche in mind, the next step is to begin looking for seed keywords that can represent the overall purpose of your blog.

This website is about blogging for beginners, and I talk a lot about setting up, growing, and monetizing a blog. Among the seed keywords are the following:

The list could go on until I reach content marketing, which falls under a blog, but I prefer to stay with these few keywords in this tutorial.

Consider your topic and the areas of it that you’re most interested in to narrow down your seed keywords that will symbolize the overall purpose of your site.

Make a list of five to ten keyword phrases that best describe those topics. Those are your starting keywords.

Step 4: Importance of Long-Tail and Medium-Tail Keywords

Keyword research will automatically bring you to certain words with a high monthly search volume.

However, if you simply stick to one or two words keywords, you will not rank first (anytime soon). The only exception is if your blog already has a high amount of domain authority that you may use to your benefit. The keywords have very low competition, probably less than 10 searches a month, which is tricky. You’ll still be competing with enormous sites for those keywords.

This is why your keyword research should extend far beyond simply looking for high-search-volume seed keywords.

Assume you have a weight loss blog. If you focus only on “detoxing” or “lose weight,” It’s unlikely that you’ll rank first for your blog. There is just too much competition, and it is far too general.

Search results have shown that half of all search inquiries are four words or longer.

That indicates that more than half of all search requests are for something more particular (long-tail) than one, two, or three words. People are increasingly turning to search engines like Google to find answers to more complicated issues.

These longer keyword phrases are called long-tail or medium-tail keywords.

Referring back to our weight loss example, a long-tail or medium-tail keyword might be used to target a specific product or technique of losing weight. In that case, there is no doubt that you will find it easier to rank for longer-tail keyword phrases such as:

  • Okinnawa Flat belly Tonic
  • easy bathroom practices for weight loss
  • Top products for weight loss on budget

Targeting these long-tail keywords, rather than trying to rank your blog content for keyword phrases such as “weight” or “weight loss,” will help your content rank faster and bring you more targeted, higher-intent readers.

An even more specific keyword phrase, such as the examples for weight loss example above, will increase your chances of providing searchers with the information they’re really looking for by a factor of several.

Benefits of Long Tail and Medium Tail Keywords.

Long-tail and medium-tail keywords don’t have as much search volume as a one- or two-word keyword phrase, so you’ll get less traffic from them. However, because you’re providing them with precisely what they’re looking for, you’re more likely to convert these long-tail visitors into your email subscribers or paying customers. If you intend to monetize your blog, this is a significant victory.

Step 5: High-Volume, Low Competition, High Click Rate Keywords

We do keywords research to identify keywords that include the following:

  1. A high-volume search
  2. Low competition

The two targets are not enough. You should consider adding keywords with a high click-through rate.

Find a keyword phrase with significant search traffic but just a limited number of individuals writing about it—and you’ve discovered the sweet spot for a lucrative opportunity in your field.

What defines a high search volume depends on your article’s subject matter and the specificity of your keyword phrase.

There are single-word keywords that get literally millions of searches each month, which are called single-word phrases. Without a doubt, that’s a very high-volume keyword—and it’s probably too wide to be of any use to your website in the first place, either.

On the other hand, if you’re looking at a long-tail keyword term… Depending on the industry, high volume might be as little as 1,000 to 10,000 searches per month.

As a result, the individual searching for these terms clearly understands what they are looking for, increasing the likelihood that they will visit your website.

Step 6: How to Analyze Your Keyword Competitors

When you are doing your keywords research, you should be aware of who you are in competition with and what strategies they are using.

Take a look at the other blogs in your sector and try to figure out what makes them so appealing to their viewers.

Use these suggestions to enhance your own approach to content creation and brand positioning (even if you have to change your theme or design a completely new website to get your content marched with theirs).

Also, you may leverage your competitors’ keyword research to your advantage and get an edge over them.

Step 1: Analyze Google’s Top-Ten Research Results

This is the most straightforward approach to determining your keyword competitors and knowing why Google favors them by putting in your keywords phrase in the search engine.

By examining the top 10 search results, you will know the primary competitors for the term you’re attempting to rank for.

This will also provide crucial information into which content format you should prioritize.

Top-ranking results may include blog articles, infographics, explainer videos, or even sales pages from companies offering a product that addresses the demand at the heart of this search phrase.


When the top-ranking posts are created by big businesses, it can be difficult to compete.

That doesn’t mean your blog can’t rank for incredibly competitive phrases; it just means it’ll require a lot of time and work over months (and years) to come via clever methods like guest blogging, changing your blog SEO, and other blog development efforts. So as a beginner, don’t target those keywords phrase. You will definitely get there.

Remember this while you do keyword research and decide which ones to pursue.

In general, the more keyword research you conduct, the more difficult it looks for your content to outrank the current top search results—and you should always aim to better answer a reader’s search intent.

Step 2: See How Much Competition There Is For Your Keywords

The next step is to determine how many individuals have written about your keywords.

If your keywords are well-known and straightforward to write about, there is likely already a lot of material appearing on search engines. If that’s the case, there are two approaches to this problem.

Approach 1: Look for Keyword Gaps

The first step you should take is to find out what your competitor has overlooked and then add it to your content. You do this by doing keyword research to identify if not all the keyphrases that your competitor didn’t consider in their post. These long-tail keyword phrases are likely to include the following:

  • Information, knowledge, skills, or processes that are not widely known or popular
  • Information-rich topics that represent brand-new information in a specific niche

To summarize, if there is a keyword phrase with a lot of interest, but no one else is writing about it yet, jump in and start ranking for that search term as soon as possible (low hanging fruit).

Approach 2: Take the Bull by the Horn

This approach is insane, and you need to be ready to take it.

Take a look at what the other competing articles offer and provide twice as much to blog readers.

Google prioritizes websites that provide the most value to their visitors, precisely what searchers are seeking.

Use tried-and-true tactics to improve your search rankings and the credibility of your blog. Begin here:

  • Blogging as a guest
  • Improving the SEO of your blog
  • Putting these traffic-driving ideas into action
  • Using blogger outreach to build relationships and expand your audience

Finally, the most excellent SEO approach is the blog that provides the most value for the terms you cover.

shouting from rooftop

Once you can do this, it’s time to scream it from the rooftops (metaphorically speaking).

Step 3: Check Backlinks to See How Successful Your Competition Is

Another technique to discover more about your competitors is to look at their backlinks.

Backlinks are created when an external website links to your content.

The more backlinks a blog post has (from high-authority websites), the more search engines like Google will see your piece as respectable and authoritative—thus deserving of appearing higher in search results than rivals with less strong connections.

The amount of backlinks a specific post has is an excellent indicator of how successful the content is (or soon will be) since people seldom link to low-quality material.

If you want to see how many backlinks a competitor’s post has, enter their URL into a backlink checker like  Ahrefs and Moz.

Backlink checker software may also help you uncover prospects for guest blogging. If your top rival has a link or two from a well-regarded blog in your field, your site might profit immensely by gaining a backlink from that site as well.

You may also use these tools to examine your own backlink profile to see how well your site performs in domain authority. It’s an excellent method to track how popular your blog is.

Step 7: Keyword Research by Season and Regions

As a new blogger, one crucial thing you should know is that keywords never stay static. They are formed by people’s interests, so when the interest of the people changes, it goes with it. A particular topic may be popular for many years, only to fade as people worldwide lose interest or move on to look for a new set of related keyword phrases.

One cause of high variability is a keyword that corresponds to a specific time of year or season. You can expect that posts about Christmas, for example, will be far less popular during the summer. Who searches for Christmas-related words in June?

Another factor to consider is where the searches are coming from. Keywords are also geographically based. This is especially useful if your blog has a local focus or wants to target a specific region of the world with your content.

Google Trends

Google Trends is an excellent tool for tracking this data. It’s an entirely free tool that’s a lot of fun to use. So, if you’re blogging on a tight budget, this is a great way to measure the market demand during your keyword research.

Google Trends shows you when and where a specific keyword phrase is trending.

Google Trends also provides valuable information such as how popular your keywords are by region.

This can be further subdivided into cities, metros, and even suburbs with an exceptionally high (or low) search volume to help you decide which geographic areas to focus your long-tail keyword research on.

It is also not restricted to one country. You may do the same keyword research for many different nations, or you can use the default search, which returns results for the whole globe.

This is another (ingenious) technique to do keyword research on the actual searches people are putting into Google, split down into which relevant themes and inquiries are gaining the most significant traction.

It really is a fantastic free keyword research tool.

Okay, now we’re ready to move on and figure out how to match your readers’ search intent.

Step 8: Understanding the Search Intent of Your Readers

Search engines have grown accepting words from people but can categorize your words and know which intent it needs to direct your search to, and these categories are grouped into four.

  • Informational Intent
  • Navigational intent
  • Transactional Intent
  • Commercial Intent

These are the four fundamental reasons people use search engines like Google—and it is up to you to understand which of these reasons you’re fulfilling for your visitors. Understanding this can help you undertake wiser keyword research, attracting just the visitors you want to bring in.

Here are the four significant types of search intent:

1. Informational Intent

When a searcher puts in a question like” What is the independence day of United States,” they are looking for the answer to essential information. sometimes the query may need a long and in-depth explanation like “What is bitcoin or How does blockchain work?”

Informational searches are often conducted to look for tutorials, tips, guidance, answers, and other mechanisms that will assist the searcher in educating oneself on a specific issue.

This is the first (and most important) kind of search consumers make online. They want information.

This is an excellent area for most bloggers to aim to fill with content since we thrive at providing information, advice, and instructions to individuals searching for some direction in their respective professions.

Here are a handful of my blog posts meant for informational intent.

How to start a blog

How to choose a niche

How to write a blog post

How to do keyword research

Each of these articles aims to educate and enlighten my blog readers so that they may make a better-educated choice about how to go with their blogging adventure.

2. Navigational Intent

Navigational search intent is the second kind of search intent. This kind of search is performed by individuals who already know where they want to go or what they want to do but utilize Google to assist them in getting there.

Example of Navigation Intent search

Perhaps people do this because they can’t remember the website URL or because it’s quicker to put it into Google and obtain a more accurate result.

Google is adept at determining whether a searcher is seeking a specific website. As a result, with navigational searches like this, you usually have little chance of ranking for any keyword terms other than those of your own web pages.

You can only get a navigational intent search from committed readers of your blog post. People can put your blog name or keyword you are ranking for into a search engine and look for your URL.

3. Transactional Intent

The third kind of search intent is transactional. People who do this sort of search are likely to make a purchase. There’s a good chance they’ve already done their homework and are ready to purchase.

Transactional searches may contain the following terms or phrases:

  • MacBook Pro Sale
  • Bluehost Pricing
  • Samsung galaxy S10 cheap
  • Lastpass premium price
  • HP Laptop i7 16GB

Suppose you’re offering a particular product or service. In that case, transactional keywords might be some of the most words to do careful keyword research on—and then engage heavily in search engine optimization to boost your ranks (and revenue).

4. Commercial Intent

People who do commercial searches seek a product or service but haven’t decided on a solution yet. They may be stuck between numerous options and looking for advantages and cons—or they could be looking for something local to pick up the merchandise locally.

People searching in this area may enter phrases such as: 

These four categories overlap, but they’re an excellent place to start when thinking about your blog.

If you haven’t yet monetized your blog, targeting transactional or commercial queries is usually not the most excellent use. Navigational searches will also fail, so concentrate on informative questions.

On the other side, if you’re going to use your blog to generate money (which I recommend), you’ll want to target at least some high buy intent, transactional, and commercial searches.

Even if your income strategy is based on affiliate marketing and you are not selling a product directly to customers, these search phrases might be critical to your business plan. You can educate them while also directing them to a valuable product or service that you promote.

Step 9: Which Keywords Does Your Blog Already Rank For? 

If your blog is already well-established, you may utilize your Google Analytics dashboard to see which search phrases are attracting visitors to your site. Another free resource for keyword research.

Check it out in

Google Analytics under

Acquisition >

Campaigns >

Organic Keywords:

Google Search Console is another excellent (free) tool for keyword analysis on existing traffic.

To get this report

Go to Search Results >

OpeReportrt, and you’ll see the searches that earn both clicks and impressions on your blog:

When you open this report, you’ll discover a wealth of keyword research data beyond the phrases you’re already ranking for.

You’ll discover your average rank for each term, the number of impressions your content receives, and even your click rate.

Step 10: 6 Best Keyword Research Tools to Use (Free and Premium)

You’re psyched and ready to start your project after our lengthy talk on keyword research. How do you determine which keyword research strategies are the most effective?

An overview of the most excellent free (and paid) keyword research tools accessible today is provided below.


As the popularity of free keyword research tools grows, many of them suddenly transition from being a free service to being a paid product. To my knowledge, all of the keyword research tools listed below are either free or provide a short free trial period, so you may try them out for yourself. If you do a Google search for “free keyword research tool,” you’ll find the latest and up-to-date tools.

Let’s start with the free keyword research tools available online. This is a fantastic method to dip your toes into the blogging world or keep your site going on a tight budget.

Twinword Ideas

Final Thoughts: Using Keyword Research to Understand Your Audience and Create a Good Content

Search engines don’t have any problem recommending content to those who search for them. Google alone has billions of content ready to give out to whoever asks for it.

You have to create excellent and rich content that can be recommended.

When you’re looking to create standout content and drive more traffic to your blog, keyword research is a great place to start—but it shouldn’t be your final stop.

Doing thorough keyword research will provide you with a wealth of information about the general public. Still, you will need to put in the time and effort to understand who your target audience is.

Who are you attempting to attract to your blog, and what topics do they find interesting? If you’ve chosen a blog niche that you’re particularly interested in, you undoubtedly have a decent notion of the kind of information that your target audience is looking for.

Your keyword research will gravitate towards the things that will capture the attention of your intended audience if you have a firm grasp on who they are and what they want. Let’s talk about how to use that keyword research to create blog material that has the potential to change your audience.

If you check my ultimate guide on how to write a blog post, I discuss a concept that is extremely important in blogging. You must find something that is both

(1) personally interesting to you

(2) something that your target audience wants to read about

What you want to talk about and what they want to know = Relevance

keywords research relevance

When you’re doing your keyword research, keep that important element in mind.

What matters is that if you don’t write about the issue and the keywords you choose will not connect with your target audience, It doesn’t matter how popular the phrases are; you will not touch them.

While there are some better alternatives for blog post topics, there are also those that are less suitable for you—and you’ll discover much more about whether a subject is ideal for you through creating a blog post outline to test the waters.

Let me sum up my thoughts on keyword research here

Keyword research provides a solid basis for determining the kind of material that should be included in your blog.

In layman’s words, keyword research reveals what consumers are interested in learning.

That’s a great spot to get things started.

However, keyword research is not the beginning and conclusion of your effort.

Creating transformative content is the next step, which is very time-consuming.

Don’t spend an excessive amount of time looking for your keyword phrases.

Identifying the keywords that seem to be the most relevant for attracting your desired audience today is critical, followed by creating the most effective possible content to match the search intent of those keywords.

In a short period, your target audience (or lack thereof) will inform you whether or not it was a wise search term to pursue.

Before I close the lip of my laptop, let me say this:

  • Make an effort to go beyond the surface level of knowledge.
  • Find unique methods to communicate about things that are often discussed
  • Look for novel approaches to solving the most pressing issues facing your target audience.
  • Find interesting subjects that people want to read about but that aren’t being covered by other blogs.
  • Your keyword research is merely a first step in the right direction.

Once you’ve determined which keywords to target, you should generate content that is beneficial to readers.

I am still learning, and I want you to do the same. Keep up the excellent work, and thank you for reading.

Kweku Affanyi

Hello, my name is Kweku, and I'm an online entrepreneur. As a test, I created First Time Blogger 2020. I'm just checking to see if it's possible to start a blog right now. Every successful blogger I've met online began 8 to 10 years ago, so I decided to see if it's still doable now. It's amazing how we may limit ourselves in terms of what we can accomplish. If you love what you read here, know that you can do it too, NOW!

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