What is the Best Email Marketing Software for Small Business

Best Email Marketing Software for Small Business

What is the best email marketing software for small business? There are a few of them which might work for your business. Here are some of the best email marketing software for a small business.

10 Best Email Marketing Software for Small Business

This is the question we all ask when it gets to the point of building an email list or beginning email marketing.

It is one delicate question that can take hours, if not days, to decide which platform will best fit your business needs.

This review article is purposely done for first-time small online businesses to help them decide which platform or system may meet their email needs.

If you want to build a list of loyal consumers, you must use the best email marketing software available.

When it comes to achieving your email marketing goals, the best email marketing software can assist you with everything from delivering targeted emails to tracking interactions.

To help you select the best email marketing software, the top I recommend you read this article for the best email marketing software has been reviewed.

Table Of Contents
  1. 10 Best Email Marketing Software for Small Business
  2. Some Email Marketing (Highlights)
  3. What Is Email Marketing Software?
  4. How Much Does an Email Marketing Software Cost?
  5. How Does Email Marketing Software Work?
  6. Why is Choosing The Best Email Marketing Software so Important?
  7. What is the Best Email Marketing Software for Your Company? Things to Look for:
  8. What is the Best Email Marketing Software: 10 Popular Systems
  9. 1. Mailchimp
  10. 2. Getresponse
  11. GetResponse Pricing
  12. Sendinblue
  13. ConvertKit
  14. ConvertKit Pricing
  15. Hubspot
  16. Hubspot Pricing
  17. Moonsend
  18. Moonsend Pricing
  19. Aweber
  20. Aweber Pricing
  21. ActiveCampaign
  22. Active Campaign Pricing
  23. Constant Contact
  24. Constant Contact Pricing
  25. Campaign Monitor
  26. Campaign Monitor Pricing
  27. Sendpulse
  28. SendPulse Pricing
  29. Best Email Marketing Software For Free
  30. Best Email Marketing Software for Ecommerce
  31. Text and Email Marketing Software
  32. Conclusion

Disclaimer: This post contains affiliate links for your convenience. After clicking on one of these links, I may receive a commission if you make a purchase. Thanks.”

Some Email Marketing (Highlights)

According to recent research from HubSpot,

  • There are 4 billion people that use email daily.
  • Since the epidemic, more than 40% of marketers have seen budget decreases in email.
  • To reach clients, 64% of small firms use email marketing.
  • Nearly one-fifth of all email campaigns are not mobile-friendly.
  • Marketers who deploy specialized advertising report revenue increases of up to 760%.
  • 35 percent of marketers send 3-5 emails per week to their customers.
  • Over the last year, 78 percent of marketers have noticed an increase in email interaction.
  • Four out of five marketers prefer not to use social media over email marketing.
  • Personalizing emails based on gender, color, and ethnicity is used by 20% of retail, e-commerce, and consumer products and services organizations.
  • According to 74% of Baby Boomers, Email is the most personal channel for communicating with brands.

However, success at email marketing takes more than a spreadsheet full of email addresses.

You’ll need tools to help you compose, send, and track your emails and integrate data from your email campaigns with your other backend systems.

Fortunately, plenty of help is available. I tested 10 of the top email marketing platforms in this roundup and ranked the best.

But what makes them the best? I will be giving you some good ones to consider in a moment.

What Is Email Marketing Software?

Email marketing software allows users to create, send, and track emails to a list of subscribers.
Email marketing comes in many forms.
Email marketing tools can also help you segment your subscribers depending on their demographics and content engagement.

The best email marketing software should make it easy to create emails, segment mailing lists, personalize messages, and track metrics.
Most importantly, they should go to users’ primary inboxes.

Email marketing is ultimately about delivering the correct message to the right person at the appropriate moment.

How Much Does an Email Marketing Software Cost?

The cost of email marketing software is heavily influenced by the provider you choose, their capabilities, and the final email marketing strategy you decide to implement.

A basic package will cost you anywhere between $8 and $30, whereas advanced plans will cost you $200 and $500.

If you choose a customized, enterprise-level plan, the costs will be higher and may exceed $1000 per month.

How Does Email Marketing Software Work?

Email marketing software (also known as email marketing) sends out bulk marketing email messages to a list of subscribers hosted on the internet. This strategy allows you to better recruit new consumers, strengthen existing client connections, and increase customer loyalty.

With email marketing campaigns, you can reach your target audience quickly and easily, regardless of where they are located, without paying for expensive advertising space on platforms like Google or social media.

Email marketing is more about reaching targeted or selected people of your choice.

With email marketing campaigns, you can reach your target audience quickly and easily, regardless of where they are located, without paying for expensive advertising space on platforms like Google or social media.

Why is Choosing The Best Email Marketing Software so Important?

Email marketing is one of the most cost-effective marketing strategies for small businesses, and it is becoming increasingly popular.

According to the Direct Marketing Association, email marketing generates an average return on investment (ROI) of 4300 percent for firms in the United States on their investments.

This is because email marketing is simple to administer, allowing you to maintain complete control, and will enable you to communicate directly with your clients.

It is essential to understand that a large part of your success with email marketing is dependent totally on the email marketing software you use.

It’s critical since email marketing software ensures that your emails are really sent to the recipients.

Without proper planning, you could spend a lot more money for fewer marketing capabilities and poor email deliverability rates than otherwise (which causes you to lose even more money).

What is the Best Email Marketing Software for Your Company? Things to Look for:

Your email marketing requirements will ultimately define which email marketing partner you will work with.

Listed below are the five most critical characteristics that should be present in your perfect email marketing tool:

Variety of Templates

Using an email marketing tool will allow you to customize your email templates and differentiate them from the generic style of standard email service providers.

One of the most compelling reasons to make the transition. You should thus seek out email marketing tools that provide a varied selection of pre-designed templates for every niche.

Straightforward and adaptable

The primary purpose of email marketing solutions is to eliminate the time-consuming mailing process provided by conventional email service providers.

Because of this, your ideal email marketing tool should be easy to use and deliver your emails with a high success rate of 100 percent.

Automated Processes

Marketing tools nowadays are insufficient if they do not incorporate automation.

The same may be said for email marketing software programs.

Your chosen technology should be able to automate some aspects of the process, mainly through automated answers and email sequences.

A Data-Driven Approach

Email marketing tools are not only a convenient way to send out emails and newsletters, but they are also a goldmine of information about your customers.

Because of this, the ideal email marketing platform should automatically save essential customer data, assist you in segmenting your target audience into distinct groups, and automatically give sensitive client information that can expedite the effectiveness of your marketing campaign.

Dependable and responsive customer service

Even if you have many technical experts on your team, it’s always ideal to have a team from the SaaS product to assist you with complex challenges. As a result, when searching for the best email marketing software, evaluate the dependability and efficiency of the company’s customer care.


  • Pricing or Costs
  • Size of the database
  • Level of automation
  • Unique additions such as analytics

After that, let’s look at some of the most well-known email marketing service providers and see how they compare in terms of functionality.

What is the Best Email Marketing Software: 10 Popular Systems

  1. Mailchimp
  2. ConvertKit
  3. Hubspot
  4. MailerLite
  5. AWeber
  6. ActiveCampaign
  7. GetResponse
  8. Constant Contact
  9. Campaign Monitor

To help you select the best email marketing software, the top 10 best email marketing software has been reviewed.

1. Mailchimp

One of the Biggest Names in Email Marketing (Free – $11/month)

“To be with old friends is very warming and comforting.” ~ Ian Ziering

MailChimp is one of the most well-known names in email marketing, with more than 1 billion emails sent every day on its network and more than 13 million customers as of 2021

Mailchimp homepage what is the best email marketing software for small nusiness

Mailchimp is a powerful email marketing platform with all of your capabilities to create effective campaigns.

It’s easy for email marketing beginners to wrap their heads around. The platform has a straightforward user interface, making complicated functionality accessible.

Beautiful campaigns can be created in minutes using the drag-and-drop email builder and professionally designed templates.

Adding popup signup forms to your website or using preset landing page templates to create an unlimited number of landing pages will allow you to expand your audience.

Mailchimp provides extensive email marketing features such as A/B testing, pre-built, and custom list segmentation options, and send timing optimization.

Using one eCommerce plugin, you may customize email content for your subscribers, including product recommendations.

Choose from pre-built workflows, such as re-engagement emails, or create your own customer journeys to automate your email communications.

It also offers social media scheduling and advertising, which is helpful if you want to push your marketing plan through multi-channels.

In the case of subscription plans, the price grows in direct proportion to the number of subscribers in your email contact lists.

Although customer service is not included in the free plan, there is a comprehensive knowledge base to assist you in getting your business going.

Mailchimp: Plan and Pricing

mailchimp Pricing

Their free plan provides users with a user-friendly interface and up to 500 subscribers and 10,000 email blasts each month – which is more than enough for a small business to get by with.

Its free subscription offers autoresponders, transactional emails, analytics, and many third-party connections, among other features.

Mailchimp has a free app available for both iPhone and Android devices.

They charge dependent on the size of your email list. Therefore if your list grows beyond 2,000 subscribers, you will be charged $34/month for their 2,000-2,500 subscriber plan.

MailChimp’s free email marketing service is perhaps the best known on the market, with over 17 million members a few years ago, making it the most widely used.

Mailchimp is getting lower ranks because everyone uses them. Their template designs seem old to people as there are many other beautiful solutions for creating more customized emails that are less expensive.

Give MailChimp a shot if your requirements are simple and you want one of the easy solutions available.

2. Getresponse

Best Automated Sales Funnels and Landing Page Features ($15.58/month)

Getresponse homepage what is the best email marketing software

GetResponse gives small businesses a wide range of marketing tools, including a fully-equipped email marketing service for small businesses that can send out emails.

The platform has a library of professionally-designed email templates and a drag-and-drop editor that makes it easy to make your emails look like they belong to your company.

Gather information about your customers’ habits and interests, then use powerful segmentation tools to customize your emails. Or, with marketing automation, you can tag and score contacts to send them emails that are more relevant to them.

Besides time-based, other automation features include the ability to see your email sequence on a calendar to see when subscribers will get emails.

Transactional emails can also be sent with your marketing campaigns. Ecommerce plugins let you put products in emails and landing pages.

You can also use the built-in tool and free templates to make and manage Facebook ads. If you want to run your own webinar, the platform has tools to help you do that. Premade automated sales funnels for different industries and purposes help you put everything together.

GetResponse Pricing

GetResponse has a free plan to send one email to 300 people each month. It comes with every plan.

Getresponse pricing

You may build your business using GetResponse, a comprehensive web marketing platform. They can help you with your marketing efforts by providing email marketing campaigns, high-converting landing sites, and webinar software.

GetResponse’s, Autofunnel stands out since it comes with 30+ pre-built landing pages, email templates, and sales sequences. In addition, you have the option of selecting your final goals.

Autofunnel is the solution for anyone looking to increase lead generation, product sales, or webinar registrations. Specifically, they’re designed to nurture your email list and increase the conversion rates of your funnel:

Their 500 templates are dated, and their deliverability is average compared to the other firms on my list.

GetResponse’s clever automation solutions, on the other hand, are one of the company’s greatest assets. Using these tools, you may design many complex conditions that will automatically segment your lists. Their drag-and-drop email builder is also relatively user-friendly, and it makes creating high-quality emails a cinch.

Overall, GetResponse is one of the most effective email marketing platforms for creating automated sales funnels and landing sites for your business or organization.

You can start with a 30-day free trial and upgrade to the Basic Plan for $15.58/month. Annual plans also save you between 18 and 30 percent.


Best Email Marketing Service with Automation on a Budget ($25/month)

Sendinblue is a full-service digital marketing agency and not just any other email marketing software. It equips users with a comprehensive set of sales and marketing resources. Each component works in concert with the others to construct your marketing strategy from beginning to end.

Sendinblue homepage best email marketing software

Powerful email marketing tools such as laser-focused segmentation, personalized content, A/B testing, and send time optimization are available through the service. Along with the straightforward drag and drop email editor, you also receive access to a library of entirely responsive templates, which allows you to quickly and effortlessly generate professional-looking email messages.

You can use Sendinblue’s marketing automation solutions to grow your email marketing efforts — from simple autoresponders like welcome emails to complicated workflows based on user activity — to reach a larger audience. Users’ interactions with your website can even be tracked and triggered via the Sendinblue Tracker, available for free.

Transactional emails such as account confirmations and order updates can be managed alongside marketing campaigns with the help of Sendinblue’s transactional email management feature. There are also plugins available for integrating with eCommerce platforms such as Shopify and Woocommerce.

Additionally, the service provides SMS marketing capabilities, live chat to communicate with customers in real-time, and Facebook ads to reach a larger audience.

With a premium plan, the price will be determined by the number of emails you intend to send each month. All programs, including the free one, allow you to save an unlimited number of contacts for no additional charge. Email assistance is included with all plans, while chat and phone support are available with the Premium plan.

Sendinblue Pricing

Sendinblue is a straightforward email marketing service that offers a free plan that allows you to send emails to an unlimited number of recipients and send 300 email newsletters every day. The Lite plan, which starts at $25/month and allows you to send up to 40,000 emails per month with no daily sending limit, is ideal for those serious about developing their email list.

Their free platform is designed to be as simple as possible to use. Because of its simplicity, you can quickly and easily create clean-looking templates, automatic welcome emails, and website opt-in forms with the software. Live chat and customer relationship management (CRM) is also included in their free plan, which provides one automation process for up to 2,000 contacts.

Sendinblue also uses machine learning and artificial intelligence to send emails at the most effective times of the day to boost engagement.

You can also access real-time statistics and essential reports, which include metrics such as open rates, click-through rates, deliverability, and heat maps, among other things.

One of their most valuable services is email automation routines.

sendinblue pricing

You can get started with their Lite Plan for $25/month if you want advanced email marketing automation software on a budget.


Great Email Marketing Software for Bloggers and YouTubers ($9/month)

convertKit homepage what is the best email marketing software for small business

ConvertKit is an email marketing platform aimed at online creatives such as bloggers and YouTubers. One of the most valuable email marketing tools is the ability to segment your list and tailor messages with tags. You can also perform A/B testing on subject lines.

You can expand your audience with configurable landing page layouts and signup forms to improve conversions. Furthermore, if you’re offering downloaded stuff as an incentive, it’s simple to set up a system that sends items to those who fill up your form.

ConvertKit automation software provides a visual interface for creating and configuring automated email drip campaigns based on subscriber behavior. The workflow editor allows you to see what your sequences look like in action and makes it simple to change the path subscribers travel through your sequences. And, if you need assistance getting started, there are automation templates available for use cases such as webinars and product launches, among others.

ConvertKit Pricing

ConvertKit Pricing

All plans include the ability to send unlimited emails and live chat and email customer service. Regarding subscription plans, pricing is determined by the number of customers you have.

ConvertKit is a tool designed for creators for other makers. They know their client’s requirements and understand what it takes to build an online following.

They have visually appealing forms, enhance conversion rates with automated mailings, and arrange your subscribers to maximize participation.

In the case of bloggers who want to send personalized, text-based emails, their designs appear like they’ve been pulled straight from Gmail.

Additionally, they provide relatively sophisticated email sequences triggered by both site events and actions taken within emails. Their advanced triggers provide several fantastic list segmentation possibilities.

The company’s subscription options begin at $9/month and include a free plan for up to 300 customers. As a result, it is an excellent solution for bloggers interested in creating high-converting sales funnels.

Start with ConvertKit, which is my #1 recommendation for bloggers.


Best Email Marketing Software for Marketers (Free – $50/month)

hubspot homepage

Hubspot’s email marketing software features are divided across their Marketing Hub and Sales Hub (CRM).

The Marketing Hub focuses on techniques for increasing traffic and leads, such as emails, landing sites, social media ads, live chat, video, search engine optimization, and content creation and distribution.

With the Sales Hub, you can track and schedule emails and meetings, manage customer relationships, use predictive lead scoring, automate sales, create email sequences, and generate reports.

Their Service Hub includes functions such as ticketing and customer assistance.

In general, Hubspot covers all aspects of digital marketing and is geared toward sales-oriented enterprises such as SaaS.

Hubspot Overview

HubSpot is the most comprehensive marketing solution available on the market. Using their email marketing software is one of the most straightforward methods of creating, optimizing, and sending visually appealing emails.

They offer a lot of bespoke features, and you can pick and choose which ones to use and which ones to upgrade, whether you’re a tiny corporation or a significant enterprise.

Create an email using either one of their premade email templates or from scratch, depending on your preference. Text, photos, buttons, dividers, and various other assets and layouts can be easily added to these templates.

I thought their email editor to be the most user-friendly I’d seen on the market. In comparison to the other tools on this list, it is far faster and easier to use

This tool is quite beneficial. Email subject lines, preview text, and the actual content of an email can all look substantially different depending on the email client used by the recipient.

These previews ensure that your emails appear fantastic in any inbox, no matter where they are received.

Hubspot Features

Another advantage of using HubSpot is the ability to customize your experience. You customize the text the same way standard tools do by using common merge tags such as the recipient’s first name.

With HubSpot, you can take it one step further.

Users’ devices, list segments, and geographic location can be considered when creating personalized information.

Additionally, you can A/B test your subject lines and content to ensure that you are getting the highest possible open and click rates from your emails.

When you’re ready to hit send and publish your email, you may use their Smart Send functionality. This tool allows you to customize the time of your message to enhance interaction.

Following the completion of your email, it is necessary to review your stats. The HubSpot analytics dashboard provides you with statistics on your email openings and clicks and unique information on the amount of time people spend viewing your email message.

Knowing whether or not your subscribers have read, skimmed, or glanced at your email is one of the most valuable reporting tools for determining how interesting the information in your email is:

For example, you may see that your subscribers are simply skimming through your emails for a brief period.

This information assists you in determining which sorts of email content require improvement.

Another advantage of using HubSpot is that emails are sent consistently to users’ inboxes. They have a very high deliverability rate of 99% for their emails.

DKIM and SPF records and the ability to correctly preview and test emails.

There are a lot of different parts to HubSpot’s service, and their email marketing platform is just one piece.

The Marketing Hub Starter Package provides the most significant advantages.

Hubspot Extras

Included in this comprehensive marketing platform is email marketing, as well as everything else necessary to align your marketing and sales efforts:

  • CRM with a lot of features
  • Pre-programmed sequences
  • Optimization for mobile devices
  • Appointments can be scheduled on your personal calendar.
  • Gmail add-ons to track email sends and automate outreach are available.
  • Form builders are people who create forms.
  • Inbound lead, email, and ad analytics are all available.
  • Support is available via phone and email.

For one simple reason, HubSpot is my third choice for the finest email marketing software: it properly combines your inbound and outbound marketing efforts in the most efficient manner imaginable.

Hubspot Pricing

Hubspot Pricing


Moonsend Homepage

Moonsend is an email automation platform that assists you in building your email list, personalizing your messages, and automating chores so that you may concentrate on client connections instead of on administrative tasks.

It has a campaign builder that is easy to use and straightforward drag-and-drop email designs.

This application allows you to include photos, text blocks, social media symbols, and other elements in your emails.

The company has an extensive library of email templates in various layouts that are responsive and look excellent on both desktop computers and mobile devices.

The automated options offered by Moosend are one of the company’s distinguishing characteristics.

Using their “Recipes,” you can automate upsells, customer interaction, and loyalty communications (pre-built automation templates). Triggers, control steps, and actions are the building blocks of automation.

Triggers initiate automation. Combining all three of these features can filter email list segments and send sequences when your defined activities occur.

Other important Moosend characteristics are as follows:

  • Landing Page Builder Tools: To maximize conversions, use these tools to create customized web pages that include email signup forms.
  • Automation Workflows: With these templates, you can easily tailor your emails and nurture customer connections without spending time.
  • Creating Custom Opt-In Forms: You can design and develop custom opt-in forms that allow site visitors to subscribe to your email list.
  • List segmentation: You can segment your customers based on their behavior, such as engagement metrics, abandoned cart emails, and other indicators of interest.
  • Analytics Tools: Their analytics tools provide a bird’s eye view of all your critical email metrics, which is really useful.
  • Customer Help: Phone support is included with each paying subscription. Custom enterprise plans include an account manager and support via email, phone, and live chat, among other things. You may also find answers to your questions in their video lessons and extensive knowledge base.

Moonsend Pricing

Moonsend Pricing

The cost of using Moosend is determined by the number of subscribers on your email list.

Their free subscription, which includes signup forms, reporting, and the option to send unlimited emails, is available to customers with fewer than 1,000 email subscribers.

Paid plans for Moosend start at $8 per month and increase in price in proportion to the number of subscribers.

Every subscription plan includes access to transactional emails, page builders, SMTP servers, and other features.

Their enterprise options include migration and onboarding assistance and support for Security Assertion Markup Language (SAML) (SAML).


Best Email Marketing Software for Small Businesses with Helpful Support (Free – $16.15/month)

Aweber Homepage

Aweber includes some valuable features for novices. As an additional feature to the platform’s drag-and-drop editor and massive collection of email templates, it gives an AI-powered design assistant.

When you utilize this service, your website and social media accounts will be used to automatically create on-brand templates for your company’s email newsletters.

The use of tags, which you can add manually or automatically, makes it simple to engage with individual clients on a large scale using AWeber.

If you want to tag subscribers based on their signup information, when they read an email or click a link, for example, you can do so.

When you use email automation tools, you may run your campaigns on autopilot, such as drip campaigns for greeting new subscribers or introducing a new product launch.

Premade workflows with email templates for each campaign stage are available in the campaign marketplace to save you time and effort.

All you have to do is personalize them to reflect your company’s image and target demographic.
In addition, there’s a drag and drop landing page builder that comes with ready-to-use templates and a gallery of stock pictures to help you construct visually appealing pages in no time at all.

All layouts feature signup forms, and you can automatically tag subscribers who sign up through each form to make it easier to manage your mailing lists in the future.

Aweber Extras

AWeber has over 100,000 users and is ideal for small enterprises.

With timely email and phone assistance, valuable articles, and videos, you can focus on expanding your business.

They have drag-and-drop email builders, list management tools, and analytics reports.

With AWeber list management, you can import email lists and databases from XLS, XLSX, TXT, CSV, and TSV files.

They help you organize your lists using automatic rules.

You may also design autoresponder workflows depending on actions like email opens, link clicks, site visits, and purchases.

Their 700 design templates beat GetResponse’s 500 and MailChimp’s 80.

Some of their themes are archaic, but others are fantastic, like Instagram advertising.

They recently added support for web fonts in addition to regular fonts.

AWeber is an excellent choice for small businesses because of its extensive template library and knowledgeable support staff.

Aweber Pricing

Aweber Pricing

A one-month free trial is available from Aweber. You will have to pay for their services after that.

The price is determined by the number of subscribers:

You pay $19 per month for 500 subscribers.

It costs $29 per month for up to 2,500 customers.

You’ll have to pay $149 a month once you’ve reached 25,000 subscribers.

If you have more than 25,000 customers, you can have a customized, quoted plan.


Active Campaign Homepage

ActiveCampaign’s email marketing service is just one of its many marketing tools.

To make your emails more personal, you can use the software to find out who you’re emailing.

To figure out which content is most effective, you can split-test as many as five different email versions simultaneously.

There’s also a built-in spam tester to see if emails will likely end up in the trash.

Segment your audience based on things like how often your contacts send emails. There are even features on the website that can help you keep track of what your contacts do when they’re on the site.

To help you get started with email automation, there are a lot of premade workflows. You can also make your own automation from scratch using a variety of triggers, such as website activity, thanks to the tracking tools.

Active Campaign Features

Machine learning is the most intelligent tool on this list, and it plays an important role.

Predictive Actions allow ActiveCampaign to answer difficult questions about your customers for them to automatically take action on your behalf and move them through the selling process.

ActiveCampaign also interacts with more than 850 other applications, including Facebook, Shopify, WordPress, and a slew of others, to name a few.

List segmentation is simple, and you can create list triggers and transfer people depending on dynamic email content, sales follow-ups, and other factors as well as other factors.

Email workflows are both reliable and straightforward to administer.

This information is synced with their built-in CRM, allowing sales teams to perform complex lead scoring.

Additionally, their lead scoring system is adaptable. When it comes to lead scoring, if you are unfamiliar with the term, it is a method of awarding points to specific email subscribers, depending on your chosen activities.

They will then either enter a new automation funnel or be contacted by a sales staff member after they have reached the point threshold.

The steps are as follows:

To begin, you must choose your engagement metrics. Anything from an email open or click to a content download or consultation request are examples of what is meant by conversions.
You’ll add your lead scoring criteria and points based on your established parameters. These should be determined by the effort put forward and the likelihood of converting.
For example, an email open could be worth two points, whereas a link click could be worth five points.

In addition, acts such as non-opens and unsubscribes deserve negative points. Once a subscriber hits a pre-determined point threshold, their data is transferred to the Deals CRM, where they enter a new stage of automation: the sales pipeline.

It’s a great platform that corporate giants use to cultivate email prospects in the most personalized way.

Email deliverability is also a strong selling point, outperforming all other platforms in this analysis.

Their emails are the least likely to be flagged as spam and reach Gmail and Outlook inboxes.

Active Campaign Pricing

From the Lite to Plus plan, you get more automation features. You can do many things, like score contacts based on how often they open your emails and try out different workflows.

If you buy the Plus package, you’ll also get tools for different marketing channels, like SMS and landing pages.

14-day free trials let you use the platform to see how it works with a small number of contacts and emails sent. All plans come with live chat and email support.

Active Campaign Pricing

The cost of your account is determined by the account’s features and the size of your email list.

$9/month for Lite
Plus, it’s only $49 a month.
Professional: $149/month
Enterprise: Custom Pricing
A 14-day free trial is included with all plans.

Overall, if you’re looking for an all-in-one email marketing, CRM, and automation platform, ActiveCampaign is the most acceptable option.

Constant Contact

Best Email Marketing Service for Small Business ($10/month)

Constant Contact Homepage

Constant Contact has been in the email marketing business since 1995 and changed its name in 2004.

They joined the Endurance International Group in 2015, a powerhouse that also includes Bluehost, HostGator, and Domain.com.

The company’s ultimate purpose, according to its website, is to assist small businesses in navigating the web’s promise, power, and potential.

They have 100+ modern, mobile-optimized templates to engage and convert customers and real-time reporting and analytics, coupons, surveys, and events.

Event administration, including the ability to manage invitations, registrations, and tickets, is one of their most unique features.

Constant Contact is more than just an email marketing tool. It has a lot more than that.

If you use its email service, you can choose from many free email templates. When you have your own website or Facebook page, you can use an automatic tool to make a template that looks like your own.

The other email marketing features include A/B testing for subject lines and automated re-sends to subscribers who don’t open a campaign, among other things.

The Email Plus package comes with extra features, like multi-step automatic email series and tools for surveys and online donations, that you can’t get without it.

Advanced segmentation lets you automatically manage your contacts based on how often they click on email links in your emails.

There are plugins for Shopify and WooCommerce that let you make custom segments based on subscriber engagement or purchase activity.

Email marketing tools aren’t the only thing Constant Contact can help you with. You can also make landing pages or build a whole website or online store from scratch.

You can also use the platform to schedule posts, respond to messages and comments, and run ads on social media.

At over 90%, email deliverability is above average and among the best email service providers.

Constant Contact Pricing

Even though there isn’t a free plan, paid plans come with unlimited emails and customer service by email and chat. Prices go up the more people you have.

Constant Contact Pricing

Depending on how many email contacts you have in your database, the Constant Contact price is tier-based.

Their subscription options are reasonably priced, starting at $20 per month for up to 500 contacts.

Their drip campaigns are simple to use and uncomplicated to navigate through.

The ability to generate simple sequences is available, but not the ability to combine conditions or utilize elaborate filtering.

In the end, if you’re searching for specialized capabilities such as event management while simultaneously needing high-quality email deliverability, Constant Contact is the best option for you.

This year, they are my second-best choice for email service providers.

Campaign Monitor

99.9% Customer Satisfaction Guaranteed by People-First Company ($9/month)

Campaign Monitor Homepage

Since its founding in 2004, Campaign Monitor has shown to be a great all-around email marketing tool.

There isn’t one specific or distinguishing characteristic that distinguishes them. However, there is something to be said for completing all tasks with excellence.

They are a multinational organization with ideals that put people first, evidenced by their 99 percent customer satisfaction score and a Giving Back program.

Every year, Campaign Monitor staff give thousands of hours of their time to the organization.

They donate resources to at-risk youth organizations, donate foods to local food banks, and pick up trash from local parks and beaches and waste from local beaches.

Their eye-catching email template designs are suitable for both non-profits and for-profit enterprises.

Its focus on customer service and a people-first approach distinguishes them from the competition.

If you are familiar with people with such ideology (giving back to society), it’s best to sign up with them to help grow the community.

First and foremost, its email builder allows customers to customize their designs, even down to the particular web fonts and color selections they choose.

Campaign Monitor Features

If maintaining brand standards is critical to your company’s success, their Premier Plan allows you to lock sections of emails.

This additional layer of protection helps to keep the consistency of your trademark.

The ability to include films in your emails from either YouTube or Vimeo is a nice added feature.

In addition to this, their automation suite is comparable to other platforms in terms of triggers and email actions.

In addition, data segmentation is a strong point of Campaign Monitor, which allows you to exclude different segments and build elaborate criteria before sending emails.

Salesforce, Magento, and WordPress are just a few third-party platforms that may be connected through their over 250 pre-built connectors.

Campaign Monitor, an email marketing service, has many accessible features for people just starting to use.

The platform has a lot of responsive email templates that you can make your own with the drag and drop builder.

You can change them to fit your needs. Plus, it’s easy to add personalizations to your emails using your email address.

And with send-time optimization, you can send emails to each person at the best time for them.

The segmentation tool lets you go even further. It allows you to create custom groups of subscribers using many different filters.

This means you can make and send personalized transactional emails from the same platform.

Each time you want to send an automated email, use the simple visual journey editor to move each email into a sequence, with rules based on how the subscriber has behaved and what they have done before.

Campaign Monitor Pricing

Free: You can try the platform out at any time, but you can only send campaigns to five people.

There are only 2,500 emails that can be sent on the Basic plan each month. The Unlimited plan, on the other hand, has no limit.

Price goes up as your contact list grows. You can get help by email with both plans, but you’ll get first dibs if you have an unlimited plan.

Campaign Monitor Pricing

The cost of this tool is slightly more than the costs of the other tools on this list. Their most basic plan, which costs $9 per month, allows you to send 2,500 emails.

Once you’ve reached this limit, I recommend upgrading to their Unlimited Plan, which costs $29 per month.

Pay close attention to the size of your mailing list – pricing scales swiftly in response to the size of your mailing list.

For example, if you have a list of more than 25,000 subscribers, the Basic Plan will cost you $299, and the Unlimited Plan will cost you $799.

Essentially, if quick assistance and well-designed templates are your top requirements, Campaign Monitor is a service that is well worth exploring.

If you want to try out their capabilities, you can sign up for a completely free account to begin.


Best Omnichannel Email Marketing Software (Free – $6.40/month)

Sendpulse Homepage

It is a very new free email provider created in 2015 and has received some outstanding recent evaluations from both novices and more experienced users.

There is a lot of flexibility with their free mail plan, which allows for an email list of up to 2,500 members and 15,000 emails every month.

If you want to upgrade to a premium plan and remove the limitations, prices begin at $6.40 per month (billed annually).

Even though the free plan has significant limits on the number of emails sent, some users have reported poorer speed and fewer template possibilities.

Advanced capabilities such as SMS workflows and push notifications to many devices, on the other hand, more than make up for any performance issues:

SendPulse Pricing

Sendpulse Pricing montly

Best Email Marketing Software For Free

You won’t be able to find truly free email marketing software anywhere online. While many popular systems, like MailChimp, offer adequate free plans, the limits of free plans become problematic as your company grows.

If you’re looking for free email marketing software to get you started, consider the following options:

  • Mailchimp
  • Sendinblue
  • Sender

Although all three of these free email marketing software programs are free, they all provide adequate capabilities.

You’ll find the majority of the essential features, template designs, and email and subscriber restrictions needed to get started on your email marketing journey right now.

Best Email Marketing Software for Ecommerce

When looking for email marketing software that is compatible with your eCommerce store, consider the following options:

  • RapidMail
  • MailerLite
  • Sender

These email marketing platforms have strong integration capabilities. They also include popups integrated with your business to direct your customers to subscribe to your mailing list, which is helpful.

You may also use these tools to build action-based emails that remind your consumers about abandoned carts or products that they might be interested in.

Text and Email Marketing Software

When it comes to maintaining regular communication with your consumers, emails alone are not always sufficient.

SMS marketing may be for you if you’re looking for a more convenient way to communicate with them.

Below is a list of the top three solutions that provide equally great email and SMS marketing capabilities:

  • MailChimp
  • Sendpulse
  • Hubspot

While SendPulse comes with a built-in SMS marketing feature, Mailchimp and Hubspot will require you to interface with an SMS marketing solution to use their services.

While this is the case, Mailchimp and Hubspot provide an easy connection through the Zapier platform.

Mailchimp and SimplyTexting can be linked together, and Hubspot and Message Media can.

Best Email Marketing Software for Automation

Marketing automation is provided through email marketing automation software in automated responses and emails.

These tools can also be used to track consumer data, and artificial intelligence (AI) can automatically create replies and discover the most convenient delivery time for customers.

In terms of email marketing automation software, the following are my top choices:


Drip is a sophisticated artificial intelligence that harvests sensitive client information and automatically generates informative performance reports and basic email automation.

Active Campaign:

It incorporates your consumer behavior study findings into your next email campaign.
Moosend: This tool assists you in creating and sending automated welcome sequences or onboarding emails to customers.

Best Email Marketing Software for Agencies
Each piece of email marketing software has limitations in meeting the different needs of large organizations.

When it comes to dealing with your sophisticated email marketing requirements, any of the following three tools will be your best bet:

  • Moosend
  • HubSpot
  • SendPulse

This is different from conventional email marketing tools in that these products come with unique enterprise-level plans tailored to the demands of sophisticated agencies.

Simply said, they do not allow the limitations of pre-designed strategies to hinder the effectiveness of your email marketing.

To design a custom package that includes the most advanced email marketing options, please contact the sales teams of the various tools mentioned above.

How to improve your email deliverability

The email newsletter tools discussed in this post have extremely high email deliverability rates, and we recommend using them.

However, you can do a few things to ensure that your marketing emails are always delivered to their intended recipients.

Use a Professional Email Address

Mailing platforms such as Gmail, Outlook, and others have algorithms to search for spamming activities. One of these is the email address of the sender.

To conduct business effectively, you must utilize a professional business email address (such as yourname@yourcompany.com) rather than a generic Hotmail or Gmail account.

This way, you can ensure that your email deliverability rate is higher than the industry standard.

Send out targeted emails based on the interests of the recipients.

You must tailor your emails based on the user groups you have identified.

Email marketing software, such as Constant Contact and HubSpot, makes it simple to segment your subscribers into groups such as the most active, least active, interested in specific themes, and custom segments.

This will assist you in having the highest open rate and click-through rate possible for your email marketing efforts, which is a significant component of future email deliverability.

Whenever possible, we recommend that you send a personalized welcome email to all new subscribers and then segment individuals depending on their specific interests.

It’s also vital to provide users with a clear unsubscribe link to opt out of receiving future emails rather than flagging them as spam.

To learn more about email marketing, check out our comprehensive guide that includes step-by-step instructions and case studies to assist you in creating a successful email marketing campaign.

How to Get More Email Subscribers in a Shorter Time

Upon selecting an email marketing provider for your company, you will almost certainly want to begin increasing the number of email subscribers.

OptinMonster is a service that we use and recommend. With this sophisticated conversion optimization toolkit, you can convert website visitors who are about to abandon their cart into email subscribers and paying customers.

Set of email marketing tools from OptinMonster that can help you expand your business.
In addition to the best email marketing services we highlighted above, OptinMonster interacts easily with dozens of other benefits.

McAfee, Experian, TripAdvisor, Pinterest, Harvard University, Paterson, and many other significant corporations use OptinMonster, including McAfee, Experian, TripAdvisor, and others.


Optinmonster is not the only tool available for growing your email marketing list; you can also make use of the following ones:

Contact forms, surveys, polls, and other forms can all be created using WPForms – the number one WordPress form builder available.

It has built-in integration with all of the most prominent email marketing platforms. Over 5 million website owners put their trust in us.
SeedProd – Are you looking to design bespoke landing pages to increase conversions?

Look no further. SeedProd provides a far better landing page building experience. Savvy website owners use SeedProd in conjunction with their selected email marketing solution since it integrates with all of the leading email systems.

LiveChat.com is an online chat service. Connecting your live chat software with your email marketing provider is one of the most straightforward methods of expanding your email list.

On numerous of our websites, we make use of LiveChat.
ChatBot.com is a website that allows you to communicate with a virtual assistant.

The use of chatbot software, which can be integrated with your email marketing provider, is another effective strategy for expanding your email list.

RafflePress is the premier WordPress giveaway and contest platform, with over a million users. It enables you to leverage viral marketing to increase the size of your email list.


There are so many email marketing services available, and we want to make sure you select the most appropriate one for your company’s needs. The following is our expert’s recommendation:

When it comes to small businesses, non-profits, and first-time bloggers, we recommend Constant Contact as a great tool.

Their pricing is competitive, and their customer service crew is outstanding. Their onboarding team will assist you in achieving success with email marketing as soon as possible.

If you own an online store or have an eCommerce website, we recommend that you utilize Drip because it is the best eCommerce email marketing software available right now.

These features, which include personalization and automation, are compelling. Drip is used by a large number of our own business websites.

If you’re a professional blogger or content provider, I recommend using ConvertKit. The company provides a simple platform with powerful segmentation and funnels that will assist you in taking your blogging business to the next level.

SendinBlue is a powerful marketing automation tool that can manage email marketing, SMTP bulk emails, and SMS messaging.

You can handle both email and SMS from a single interface, and their platform is simple to use and intuitive to navigate.

Their lifelong free plan is also rather generous, making them the most excellent free email marketing software available.

It is highly recommended that you use HubSpot to seek a comprehensive email marketing solution.

They provide a complete set of marketing tools, including email marketing, customer relationship management, sales tools, live chat, website builder, etc.

The free plan is ideal for lead generation because it allows you to store unlimited subscribers.

Frequently Asked Questions about Email Marketing Software

We have answered many questions after assisting thousands of consumers searching for the best email marketing software.

The following are some of the most often asked questions about email marketing platforms and some of the solutions to those questions.

In principle, absolutely. However, your email accounts will be suspended quickly if you do this. G Suite and Outlook are not designed for large-scale email delivery. They are an excellent choice for sending professional business emails.

Many email marketing companies will offer free levels that are only useful for a limited time.

The most exemplary free email marketing service is SendinBlue because its free plan does not impose a limit on the number of subscribers you can have on your mailing list.

Free email marketing service plans are also available from HubSpot, Moosend, MailerLite, and MailChimp.

Email marketing software typically uses encrypted networks, which ensures that your personal information and important company information are kept completely safe.

If you have any additional security concerns, it is recommended that you contact the customer service department of the respective tools.

For the most benefit from your email marketing software, consider connecting it with your blogs, websites, and online stores, where people can sign up for your mailing list.

You can even include it in your onboarding process to make new clients feel welcome.

You will pay a fee for email marketing based on the number of subscribers you have, the number of total emails you send each month, and the email platform you use.

If a small business manages its own email marketing campaign, the typical monthly cost of email marketing for a small business is between $20 and $300.

If you hire an email marketing agency, your monthly costs could be as much as $500 or even more per month.

Email marketing has no direct impact on search engine optimization. However, it can assist you in increasing traffic to your website, which in turn can result in more shares and, in certain cases, backlinks or mentions.

Google and other search engines utilize social signals such as shares and mentions to determine where a website should be ranked.

As a result, email marketing can indirectly benefit your website’s search engine optimization rankings.

Use these excellent WordPress SEO plugins and tools to help you increase your rankings, as well as the ones listed below:

Many of the email marketing firms mentioned above include an intuitive Shopify app that is simple to use.

This is a service that we suggest since it provides strong eCommerce marketing automation capabilities that are compatible with both Shopify and WooCommerce.

Despite the fact that some eCommerce power users use Klaviyo for Shopify email marketing, their software is prohibitively pricey for small enterprises.

It’s true that there are literally hundreds of email marketing providers available, but we haven’t included them all in this list.

We believe that providing a comprehensive list of email systems will just add to the complexity and cause choice paralysis for non-technical readers.

The best email marketing services that we have chosen to include in our list are those that offer the most functionality for the least amount of money spent.

Our top three recommendations for the best email marketing services are as follows:

Constant Contact is one of the best email marketing services for small businesses available today.

SendinBlue is the most effective email and SMS marketing tool available.
For e-commerce,

Drip is the best email marketing tool available.
In addition to implementing an email marketing plan, we advocate including web push notifications on your website.

This is yet another effective method of staying in touch with your website visitors after they have left your site.

We utilize PushEngage on WPBeginner, and it has quickly risen to become one of our top 5 traffic sources.

Purchasing an email database may appear to be a tempting and easy way to improve your email marketing results. But reaching out to clients without first building a relationship with them would not only undermine your reputation, but none of the leads you generate will also result in any new business for your company.

Get started with Email Marketing with one of the many free email marketing tools available today! However, if your company grows and expands, you will almost certainly need to upgrade to a premium plan that better meets your cash flow demands in the future.

Generally speaking, deliverability refers to the likelihood that your email will be delivered successfully to your customer’s inbox and will not end up in the spam folder or be lost in transit. As a result, we only recommend email marketing systems that ensure 100 percent deliverability of the messages sent.

If you are a beginner, with email marketing tools, you may not be familiar with the details of how to create a proper email campaign. You may find that your email ends up in your subscriber’s spam folder or that it is never delivered at all if you do not design it correctly.

Despite the fact that sending emails to non-subscribers is not against the law, there is a great likelihood that they will end up in your customer’s spam folder. This, on the other hand, is dependent on the tool you’re using. When communicating with non-subscribers, it is best to be familiar with your tool’s delivery capabilities, policies, and capacities before reaching out.

If you are dissatisfied with the templates offered by the software, you may always build and write your own template, which you can then use for all of your campaign needs.

Kweku Affanyi

Hello, my name is Kweku, and I'm an online entrepreneur. As a test, I created First Time Blogger 2020. I'm just checking to see if it's possible to start a blog right now. Every successful blogger I've met online began 8 to 10 years ago, so I decided to see if it's still doable now. It's amazing how we may limit ourselves in terms of what we can accomplish. If you love what you read here, know that you can do it too, NOW!

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