Google ranking factors are extremely important for the success of any website. I’ve identified the eight best Google ranking factors that drive the success of websites, and the process we use to test and rank them.
This tutorial will not bore you with patents or geeky seo terminologies, but rather will show you the 20 actions that drive 80 results in an SEO.
There are over 1.8 billion websites currently available online and millions of articles published every day, what are the best ways to stay unique?
Google uses over 200 ranking factors, but in this tutorial, I’ll show you which ones are most crucial for SEO, and rest assured that I won’t confuse you with patents or other jargon specific to the field.
If you’re eager to improve your search engine rankings, read on for the 20% of actions that drive 80% of the results in an SEO strategy.
What is an SEO ranking factor?
Search engine optimization (SEO) ranking factors are the signs Google uses to rank results when someone performs a search. A ranking factor’s importance rises in direct proportion to Google’s estimation of its importance.
It’s crucial to know which of these 200 ranking factors that Google’s algorithm takes into account to truly focus on.
Google Ranking Factors (That Actually Matter in 2022)
1. Crawling and Indexing
The most critical ranking factor for Google is whether or not your website can be crawled and indexed.
It might surprise you to learn that ranking depends on this. Google will not even crawl your website to discover what content you have if your content cannot go to the Google database table for indexing.
Indexing your website content is a prerequisite and depends on a couple things.
- Website submitted to Google search console
- Website Speed or Page Speed
- Mobile-Friendliness of your website
- Internal and external linking of your pages.
One simplest way to check if google has crawled and indexed your page is to install the detailed Chrome extension.
Open the detailed extension and check the bots tab section.
If you don’t see no index, you’re good to go.
You should also connect your website with Google Search Console, which will alert you if there are any crawling or indexing concerns.
It’s your primary point of call for diagnosing crawling issues. Several more elements influence how well Google crawls and indexes your site, but the good news is that the other things I’m about to discuss will take care of it.
Continue reading to discover out.
2. Website Wide Navigation
Is the layout of your website optimized for crawling and indexing?
To do this, you must concentrate on four key components.
- Site-wide navigation
Although it applies to all websites, e-commerce is particularly crucial for this. The single most effective strategy for increasing crawlability is the site’s wide navigation.
In other words, practically every page on your website provides Google with an entrance point and generally speaking, you should aim to keep all of your website’s pages no deeper than three clicks.
Because of this, it is preferable to include category or collection pages in the navigation when dealing with an e-commerce website.
3. Internal Link Coverage
Does this page have enough internal link coverage?
If a page isn’t ranked well, the first question you should ask yourself is whether or not it has enough internal link coverage, and in your SEO campaign process, you should classify any page with less than five unique internal links as lacking in the internal link coverage, which means you’ll either need to find more internal links or you’ll need to create more content to support those assets.
As a result, you’ll either need to locate pages to link to more frequently or find ways to provide new material to support those assets.
How to find the number of internal pages that are linked to a page
Rank Math shows this on your post pages.
Screaming Frog: Just run your target website through Screaming Frog,
And then scroll all the way to the right till you see “unique in links” on the right-hand side of the page.
You can sort this column to find pages with fewer than five unique internal links.
Five is a high number, but you need to make sure that each page gets the maximum amount of internal link coverage.
You could even lower that number to three, but you must identify the pages that are lacking in internal links. Then, you must figure out how to increase the number of internal links that point to these pages. You can do this by locating existing assets to which you can add internal links, or you can create new content if necessary to support these pages if there are no relevant existing assets.
One of the greatest strategies to enhance crawling and indexing is by increasing internal link coverage in addition to topical authority.
This means that your topical authority will rise as a result and that it will improve the ability of your site’s crawling, indexing, and visitors, so you must identify these pages and drive more internal links to these pages to achieve this.
4. anchor texts of your links
One of the tricks that help experts in ranking content is the use of anchor text. One of the best ways to create links in your content is the use of anchor text with exact keywords or partial anchor text match.
Consider the search results for protein versus protein powder. The search for these two phrases differs with regard to the search engine. While the protein powder refers to the supplement, the protein refers to the micronutrient.
All you need to do is to make sure the text you are linking matches each other.
To define what you’re connecting to, almost all of your internal links should use exact match or partial match anchor texting.
Be aware that this rule does not apply to backlinks, however changing the internal link anchor texts can usually lead to major benefits.
For example, I worked with a supplement firm that offers protein powder, but their anchor text within the navigation was just protein, which gives mixed signals about intent.
The search results for the head term protein versus protein powder were diametrically opposed.
The protein results are informative and centered on the macronutrient itself, whereas the results for protein powder are focused specifically on the supplement, indicating that I was optimizing for the incorrect keyword variation and intent. I simply changed the navigation to include protein powder, which immediately improved their rankings.
Some of these SEO tips could just be disregarded, yet they have a significant impact.
5. Core Web Vitals
Google Core Web Vitals are a set of standardized metrics that assist developers to understand how people interact with a web page. While Core Web Vitals was designed for developers, these tools are applicable to all site owners because they break down the user’s real-world experience on a page.
Google has confirmed that core web essentials are a ranking factor.
It simply refers to the experience as a whole and how quickly your website loads.
There are primarily two techniques to assess the performance of your website.
Lighthouse is available for download as a Chrome extension
You may also just perform a right-click element inspection by selecting any page, then select the Lighthouse tab to create a report.
Google Page Speed Insights is a useful tool. You just need to work to raise your results after benchmarking them.
Core Web Vitals identifies user experience concerns by creating a statistic for three major aspects of user experience, which are as follows:
- Performance of page loading
- User interaction experience or Interaction simplicity
- A page’s visual stability as seen by the user
Each of these metrics offers a unique perspective on several variables that influence how people interact and engage with a website.
While developers must consider “user experience” holistically, these independent measures assist in breaking down the many elements.
This involves page speed and overall user experience on your website. It also includes the security aspect of your page, which is your website’s SSL certification.
Use Google page speed to check the performance of your website. Most of the time you will need to work with a developer to help you speed up your website page speed.
Check and Fix your Core Web Vitals as they arise
6. High-Quality Unique Content
Let’s talk about content now. Is your content unique and superior to what is already ranking?
I have already talked about how to create unique content and will say once again that your content must be unique.
Longer material does tend to score higher, however, some newbies have misinterpreted this concept. The objective should be to produce something new and original for the term while continuing to fulfill the aim of that keyword, not to produce a lengthy piece of material that has been recycled over and over.
In terms of ranking factors for your content, the intent is the most significant one.
It’s important to understand the many types of search intent and how they fit since if you get it wrong, you won’t rank.
Let’s consider search intent a form of a sales funnel
At the top of the funnel, you will have Informational keywords like how to
These are terms like “how to mulch flower beds,”
The next level down the funnel has Investigative keywords,
These are terms like the best mulching machine.
At the next level down the funnel, you will have Comparison Keywords
These are terms like Worx and landworks
And further down the funnel, you will have Transactional keywords
These are terms like the Worx Discount code
Understanding intent is essential for how you’ll create the target page.
let’s say, you want to target informational keywords on how to mulch flower beds.
In this case, you should try to rank on both Google and YouTube for this keyword. If you go to Google and enter the keyword, you’ll see right away that Google is delivering informational content, but it’s also been determined that this keyword has video intent as well.
This means that Google has enough data to know that people prefer videos to learn how to mulch flower beds, which is why Google is prioritizing videos in this case.
If you want to rank well, links will continue to be one of the most important SEO factors.
Don’t believe people who claim you can succeed without inbound connections (a.k.a., backlinks).
While some websites can and have done so, it would be foolish to ignore any effective link development techniques.
There are different prospects for link development for each business because they are all different.
Seeking inspiration? Check out the Link Building Guide from Search Engine Journal.
Over the next few decades, linkages may become less valuable, but they will still be used as a ranking factor.
8. Real Business Information
This final piece of advice is crucial for companies that target certain geographical locations. One of the most important local SEO ranking variables is whether a business has information about itself online or not.
Although I would classify this Google ranking factor as being rather new, it belongs to the category of trust signals. You must adapt the in-store experience for your website as more and more consumers rely on the internet for almost everything.
Why does this matter? It indicates that people want to know where you are located, that they may call you, and that they want you to be available to respond to their inquiries immediately.
Adding an address to your website, setting up an “About Us” page with real photos, and getting a Google Voice number may all help your website gain more credibility and demonstrate to Google that you are a legitimate company.
Therefore, it’s crucial to take care of things like:
NAP (name, address, phone number)
listings for businesses on Facebook and Google My Business
both those sites’ and pertinent directories like Yelp and others’ reviews
the appropriate local search keywords
The work you need to put in to be excellent should be guided by Google ranking factors.
Being excellent calls for a more thorough, complex SEO plan for better results today and in the future.