10 Blog SEO Strategies to Use in 2023

10 Blog SEO Strategies to Use in 2023

Blog SEO Strategies for first-time bloggers and those who are looking to improve the search rankings of their blogs.

Today’s search engines are constantly changing to keep pace with the ever-evolving Internet. Plus, Google and other search engines are putting more emphasis on content over links.

When it comes to getting your blog content indexed by search engines like Google, blog SEO (Search Engine Optimization) is more crucial than ever.

As a result, Blog SEO strategies for bloggers are now one of the most important issues to learn and implement during the content development process.

Blog SEO can seem daunting to many content creators. A list of blog SEO tactics can be simple to dismiss as a waste of time. Others portray Google as a vengeful reaper who picks and chooses which sites it wants to keep alive and whose it wants to snuff out of organic search traffic.

When I started my blog, I felt the same way—completely overwhelmed and unsure of which blog SEO methods would work and which ones would merely waste my precious time.

But I’ve realized that Google isn’t out to get you as I’ve gotten readers to my website.

There is a real demand for you at the top of the search engine food chain. They’re always on the lookout for new, high-quality content to share with their audience.

And that’s what search engine optimization for blogs is all about.

In other words, it’s connecting your blog’s content to the problems your readers are trying to solve, and giving search engines a reason to reward you for this effort.

It’s not your fault that your blog isn’t receiving any traffic even if you’re doing everything right.

It will if you follow these 10 blog SEO strategies.

You’ll find all of the necessary tactics, principles, and pointers for successful blogging right here.

I’m going to show you what I did and how to expand your site’s traffic from zero to thousands of unique visitors per month using the same techniques I used to grow this blog.

10 Blog SEO Strategies to Use in 2022. How to use SEO to get more readers to your blog.

1. Do Extensive Keyword Research

As a new blogging website, it’s more difficult to get your content to rank well on Google.

This is because every new blog (website ) has a lower domain authority. This is the trust level Google assigns to your website and which means it doesn’t carry the same weight in search results.

It will take longer for your efforts to promote your blog to pay off if you are trying to rank for highly competitive keywords.

As a first-time blogger about following keyword research.

  • High search volume keywords with low competition
  • High Click through rate

I advise you to target long-tail keywords. eg. How to use SEO to get more readers to your blog

Long tail keywords helped me to create unique content which also help Google to single you out of the many competitors out there.

This is how to find long-tail keywords,

Twinword Ideas.

This tool will help you to long-tail keywords.

Enter the keywords you want to rank for. The next step is to explore the number of times that term is searched for and how difficult it will be to achieve a high ranking for it.

The best part is that using these blogging tools can provide you with more ideas for keyword research.

Try Keywords Everywhere which gives you relevant search terms and sentences right from Google’s search results page (SERP).

Ahrefs and SEMrush will take your SEO game to a whole new level if you’re serious about it.

You can’t go wrong with either of these well-known SEO analysis tools.

Both are fantastic keyword researchers, however, if you want to see what backlinks your competitors have, Ahrefs has a substantial advantage.

When you’re trying to figure out where your competitors are being referenced, this will be a huge help!

All these tools are paid tools.

2. Use Search Intent

Use Search Intent-1 (1)

The landscape of blogging has evolved. The days of mentioning your keyword as many times as possible to get a high search engine ranking are long gone.

Google’s algorithms have grown, and now the emphasis is on high-quality unique content and understanding what a user seeks when they enter a search query into a search engine’s search field.

Fortunately, we don’t need avengers to help you find out what people are searching for. It’s not a mystery to Google.

When you make a search in Google, the “People also ask” and “Searches similar to” tabs can help you narrow down your search results.

Search Intent

The “People also search for” or related search box sometimes appears beneath the clicked site when you click on it and then use the back button on your browser.

Related search

You can answer any of these questions or difficulties in your post.

Look at how your competitors responded to the user’s purpose while you’re on the search engine results page.

Always keep in mind how you can help the reader and make your post a more valuable resource for them.

Consider:

Is your competitor’s post longer than yours?
At the very least, your blog post should be the same length.

What further resources do you need?
Think of videos, tutorials, and templates that can be downloaded.

What ideas do you have on how to improve or expand upon these ideas?

What could the author have included that would have improved the content for the audience?

You won’t see an increase in your SEO by writing a 10,000-word rambling blog post.

However, writing a focused post that serves as a one-stop shop for all the information your target audience craves is a surefire way to succeed.

Search engines like Google reward those who can answer their customers’ questions well enough to land them at the top of their search results.

3. Write SEO-Friendly Headlines

Write SEO Friendly Headlines

If you can’t get your audience to click on the headline of your blog post and read it, then it doesn’t exist.

It’s also important for visitors to click on your post so that Google can see that it is what people are looking for when searching for your keyword. To rise in Google’s search results, a website must have strong click-through rates.

To make an effective headline, you must first explain to your reader why they should care about what you have to say.

Once you’ve made a promise, you have to keep it.

For example, one post claims that if certain SEO techniques for blogs are rigorously followed, they can bring in hundreds of thousands of readers each month. As a result of this, I have 584,958 readers every month on average.

You can’t be clickbait if your title promises something that you can’t provide. Learn how to properly employ clickbait.

Keep as far away as possible.

You lose more than you gain when you betray the reader’s faith by breaking a promise you made to them. Your site’s search engine rankings will suffer as a result of higher bounce rates caused by clickbait titles.

Making your title click-worthy is the next stage. It’s a delicate balancing act of common, rare, emotional, and powerful words that creates the best titles.

With Co-headline Schedule’s analyzer, you don’t have to worry about any of that; the program tells you how likely your title is to garner shares and breaks down your score.

For the purposes of this guide, I’ll use the following SEO headline:

4. use correct heading tags

Formatting choices for your post’s content include heading tags (H-tags).

Instead of adjusting the font size of your headings, you should select them from the drop-down list.

Here’s how you do it in Google Docs and in WordPress’ content editor:

Proper headers are critical for search engine optimization.

For on-page SEO, they are a must-have.

Listed here are the best ways to use them for search engine optimization, in order of importance:

Can only be used once and is normally reserved for the title of your document. This is the place where you want to put your primary keyword.

It’s time to get down to the meat of your post. For SEO purposes, they’re also a wonderful spot to work on long-tail keywords. Just look at mine; I’ve done exactly the same thing.

These are the lesser ideas or subtopics beneath your H2 heading. Each of our ten SEO tips for bloggers is covered in detail in this post. You may also include other keywords in this section.

Headings 4-6: These are used to help with page layout and design. Those are the ones that have the least SEO value in them.

The first 100 words of your introduction should also contain your primary keyword.

As you write your post, use your target keyword phrase and its variants in a natural, conversational manner. Avoiding keyword stuffing is a good idea, as we’ve already said.

5. Optimize your page URL

Using the URL of your blog post, search engines can learn a lot about the content of your post. This is an excellent opportunity to incorporate your desired search phrase.

One of my most popular guides, How to Make Money Blogging (on the Side), included a long-tail keyword, “how to make money blogging.”

Writing the content, I made sure to include the major keyword phrase in the URL slug so that it would be more search engine friendly.

6. Mind your links

Website crawlers from search engines will undoubtedly scan your content for keywords.

However, did you realize that connected keywords get more attention? Linked keywords are more important to them than non-linked ones.

Your total blog SEO plan should include three types of links: internal links, external links, and external links.

Links that point to other parts of the same post are known as anchor links (like my hyperlinked menu near the top).
It can resemble a clickable WordPress table of contents for lengthy blogs like this one. Early in the process, you have a great opportunity to link to your primary keywords.

Links within your own site that are relevant to the information being linked to.
This not only aids users in finding useful information, but also creates a network of connections between your various pieces of content, which search engines can then read, map out, and assign authority to.

Links to other websites’ material are referred to as “external links.”
Your site’s reputation is boosted by association when you link keywords to high-quality material, such as content that appears on the first page of search results or on sites with high domain authority.

Anchor links are not required, but you should always include important internal and external connections in your site’s content.

A reasonable rule of thumb is to include two to four internal and external links for every 600 words.

7. Pay Attention to your meta Description

In search engine results pages (SERPs), your meta description is the text that follows your headline.

In meta descriptions, Google emphasizes phrases that are similar to what you were looking for. A link between what they were looking for and what you’ve got on your site is helpful to the reader.

An appealing meta description can be created by following these steps.

A character count ranging from 50 to 160 characters: This keeps the reader engaged and doesn’t get cut off in search results.
It’s evident to the reader why they should click on you rather than the link directly underneath you.
Include one to two keywords: So that the user’s search keywords are matched and your article’s topic is made clear, include the bolded keyword in your article’s title. Don’t forget to employ your keywords naturally.
If you do this consistently, your blog’s search engine optimization will reap the rewards of your hard work. Keep in mind that if your blog’s readership rises, you may want to consider outsourcing some more advanced SEO services that can help you implement your best practices across all of your blog’s pages and open some innovative options to boost your key rankings, as well!

8. Optimize your images

Optimizing your photos for search engines is something many people overlook when creating a blog post.

In order for search engines to interpret and categorize your photographs, they look at the image file’s description, which includes both the title and image alt text.

Rename the file names of images uploaded to WordPress in a way that is brief, contains an important term, and is yet descriptive in order to give them more SEO power.

Because it’s the one most likely to be pinned, shared, and indexed into image search results, your feature image needs to be in top shape.

In the case of “blog SEO,” you could label an image “before-after-blog-seo.jpg” and use the image to display a graph of your blog traffic before and after it was optimized for search engines.

Make use of your keywords in the alt text when utilizing a proprietary image, and limit the description to no more than 100 characters. It’s unnecessary to do this with images you find on the internet because they already rank for the keyword of someone else.

Keep in mind that the aim of your image alt text is not to pack it full of keywords, but to describe the image for the benefit of those who are blind.

For the purpose of creating picture names and alt tags in WordPress, these are the things to check for:

Second, for each image, utilize tools like ImageOptim or Pichi to minimize the file size to less than 1,000px. This is just as important as adding a title and alt text.

As far as possible, reduce the file size without sacrificing image quality or resulting in a fuzzy photograph.

What role does image file size play in search engine optimization for your blog posts?

If users have to wait more than three seconds for your website to appear, they’ll say, “Bye, Felicia,” so make sure you scale and compress your images properly. If you want to prevent one of the most common blogging blunders I notice, make sure to avoid it!

9. Ensure mobile-friendly and reduce page loading times

Is there anything better than an empty checkout line when you’re in a hurry at the supermarket?

Do you recall how happy you were when the lone cashier-in-training was assigned to your transaction?

What a terrible pain.

When your site is crawled by Google, it’s even more frustrating for your readers to wait for your post to load.

The main search engines aren’t going to appreciate you if you keep making people gaze at blank sites. Your blog’s search engine optimization (SEO) and user experience (UX) are directly impacted by the speed and mobile responsiveness of your site.

Tools like the web. dev and PageSpeed Insights will tell you how your site is doing.

Get the most out of PageSpeed Insights with this step-by-step guide on how to turn your findings into concrete improvements on your blog.

Employing the services of a professional or using a responsive WordPress theme (such as OptimizePress) are the only options you have if your blog isn’t mobile-friendly.

To improve your page loading times, you can begin by:

Images that are well-optimized

Disable any WordPress plugins that aren’t absolutely necessary (WordPress blogs only)

Boosting your website’s performance by migrating to a faster web host

However, the fact of the matter is that blogging does cost money, and you’ll likely be constrained by your own personal budget.

Your scenario may need that you look just at the cheapest hosting plans, budget-friendly shared hosting solutions or even free hosting plans that have some limitations on speed. That’s fine, too.

As a blogger, you can increase your hosting later on down the road when your site starts making money.

Aim for lightning-fast page loads, ideally under two seconds, for all of your sites and posts (or faster).

10. Promote your content

When you’re just getting started with blogging, it can feel like there’s a lot of ground to cover in terms of content.

Writing is all you can think of. And writing. And writing. If, on the other hand, your blogging objectives involve boosting your traffic and increasing your domain authority, then you’ve come to the right place.

Only 20% of your time should be devoted to writing, while the remaining 80% should be devoted to advertising your work.
Posting as a guest on another blog.

When you are published on someone else’s blog, you have the opportunity to receive a link back to your own. This shows Google that your content is of a high quality, which in turn improves your search ranks.

Networking with other bloggers: If you’ve learned to pick a field in which you have some experience (or contacts), other bloggers can be your closest pals in helping spread the word!

People aren’t going to check your site every day to see if there’s fresh information, so it’s important to share it on social media. Sharing and promoting posts on social media might make everyone’s lives a little easier.

Maybe you’ll hit the jackpot and go viral.
Promoting earlier posts is a great way to save time and not have to start from scratch each time.

In order to see what receives more attention on social media, take what you’ve already created and give it a facelift.
Using your email list to spread the word about your content: In your newsletters and welcome-series emails, you have the opportunity to link to pertinent material that your readers either haven’t seen, missed, or have forgotten about.

Email marketing is particularly useful for promoting freebies (such as an eBook you produced) and material that is intended to make money from your audience’s attention (like my Bluehost reviews compilation, for example).

When you’re waiting for more organic traffic from search engines, Pinterest is a great way to augment it. Despite the fact that Pinterest traffic isn’t as trustworthy as Google’s traffic, it is still a lot easier when you’re just starting out to rank and get a lot of traffic to your site because Pinterest’s algorithm is less complex.

In order to get the blog traffic you desire, each of these steps is critical. However, don’t put too much pressure on yourself by thinking you have to do each one every day. Instead, take the time to carefully craft a blog business plan that relies on your own strengths and experiences, post a job on a blogging jobs site, and read up on relevant blogging topics.

For the month of September, focus on two things (or even the quarter).

When you have the time, work on other aspects of your blog SEO strategy, and make sure that your SEO efforts are always tied to your overall blogging strategy..

Conclusion

I wish I could tell you that you may immediately see a virtual stampede of people pouring to your blog to eat every word you’ve ever written after implementing all ten of these blog SEO tactics.

However, the truth is that even if you become an SEO master with your blog material, you may not see much of a shift in the early stages. In most cases, it’s not you.

To begin noticing benefits, it may take six months or more.

However, once you do, your blog’s development might be exponential.

As a result, you’ll be able to attract 584,958 visitors a month—if you put in the effort to improve your blog’s SEO and produce high-quality material. Don’t let yourself become complacent, though. To improve your blog’s SEO approach, keep learning by taking blogging courses and reading the correct blogging books.

Your blog’s SEO and content analytics should be examined on a regular basis (every three to six months). Begin by downloading my free blog planner bundle.

Find out what’s working, and what isn’t. Then figure out how to make it better.

Always keep in mind who you’re writing for and what you can do to improve the experience for them.

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Kweku Affanyi

Hello, my name is Kweku, and I'm an online entrepreneur. As a test, I created First Time Blogger 2020. I'm just checking to see if it's possible to start a blog right now. Every successful blogger I've met online began 8 to 10 years ago, so I decided to see if it's still doable now. It's amazing how we may limit ourselves in terms of what we can accomplish. If you love what you read here, know that you can do it too, NOW!

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